PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

Technology 120

Technology Pitching Insurance Insurance 120

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 170

Study Communications Survey Pitching 170

Cision

MARCH 8, 2016

Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. My skill set includes strong writing and speaking, both essential for a communication professional. Today, financial firms are under attack.

Financial 120

Financial Reputation Newspapers Social Media 120

Shift Communications

MAY 26, 2022

From a financial lens, make the growth (and growth potential) story bulletproof. Take a journalist approach : Help write the industry’s story — both its challenges and opportunities in the current landscape. Focus on company vision and trajectory; employee and customer engagement; and thought leadership attuned to the current moment.

Employee 88

Employee Case Study Corporate Trends 88

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions.

Education 52

Education Reputation Leadership Technology 52

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”. In support of this view, Meng et al. Pursue the APR.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

JUNE 23, 2016

The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Every day I receive email pitches about personal financial planning articles.

Financial 136

Financial Pitching Survey Customer Service 136

Critical Mention

MAY 10, 2019

Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Only two months later Uber was in hot water once again after it was revealed that for the past two years, drivers were underpaid while Uber’s senior leadership took a large cut of the fares.

Company 87

Company Banking Crisis Facebook 87

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 194

Writing Communications Marketing B2B 194

Critical Mention

MAY 10, 2019

Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Download our free Path to PR Agency Leadership tip sheet. Managing Multiple Clients — juggling various needs and priorities requires robust organizational and time management skills.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

SEPTEMBER 9, 2018

His most recent book, “The Common Good,” is a fundamental statement on the purpose of society which involves patriotism, truth and leadership. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Reputation Us

DECEMBER 2, 2021

In the event of a reputational crisis, debating these questions in advance and writing them into a crisis management plan could mean the difference between a company’s success or its failure. Leadership may conduct an annual review of risk, but stop short of determining where the next problem will come from, or what to do about it.

Reputation 88

Reputation Crisis Government Corporate 88

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A).

Internal 94

Internal International Employee Leadership 94

Rock the Status Quo

DECEMBER 10, 2015

Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Do they have women leadership? Financial apps that help you grow your savings? How hackers access your bank account?

Pitching 100

Pitching Real Estate Banking How To 100

Critical Mention

SEPTEMBER 13, 2018

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

MAY 10, 2019

Get senior leadership involved in their thoughts on your industry. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Critical Mention

SEPTEMBER 3, 2018

Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

PRSay

DECEMBER 21, 2017

The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. He is now assistant vice president and fraud-and-compliance manager for Elements Financial , an Indianapolis credit union. PR connections. Shank, APR, Fellow PRSA.

Publicity 150

Publicity Radio Technology Sports 150

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We also host our annual National ¡Bravo! Also, working with Hispanic influencers mimics working with Hispanic media.

Automotive 245

Automotive Resources Strategy Consumer 245

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?”

System 78

System Technology Banking Community 78

Sword and the Script

MARCH 7, 2017

Financial services: $116,000. Barring a significant financial crisis, or world event like a major conflict breaking out, I think that’s about to change and I don’t think businesses are prepared for it; they may not even have the capacity to recognize the signals. Telecom: $130,000. Health care /pharma: $128,500. Technology: $124,500.

Survey 73

Survey Corporate Comparison Financial 73

Mindful Marketing

JULY 16, 2022

What made EY’s, and KPMG’s, infractions all-the-more incredible is that they involved the firms’ auditing personnel—the very people who are supposed to ensure that the financial statements of the organizations they audit are accurate and truthful, i.e., that they aren’t cheating! the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” to $109 million.

Software 78

Software Case Study Technology Tools 78

Critical Mention

JUNE 12, 2018

Takeaway : Coach Scolari demonstrated leadership by taking ownership for the loss, offering a quick and concise response, and tried to win back the public by asking for forgiveness and offering a sincere apology. Like the Uber scandals, sometimes replacing leadership is the only route to turning your company around. SCHEDULE A DEMO.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Stern + Associates

OCTOBER 24, 2022

Gallo has “a long record of writing accessibly about workplace dynamics,” according to the Financial Times , and has written hundreds of articles for Harvard Business Review (HBR) as a contributing editor. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; Author, “The Fearless Organization”.

Handbook 62

Handbook Construction Groups Government 62

Beyond PR

MARCH 22, 2017

Embrace your brand’s perspective and write clearly from that viewpoint. There are times when it makes sense for a company to join in on a conversation about a timely topic, like when a financial institution writes about a recent change to the tax code. That’s valuable thought leadership. Clear Attribution.

Brand 70

Brand Branding Guidelines Financial 70

PRSay

SEPTEMBER 8, 2017

Recently, a PRSA member asked me for ethics advice: His company had asked him to write glowing online reviews of a company product that had slumping sales. After talking with me, he decided to refuse to write the reviews, explaining to his supervisor why it would be unethical to do so.

Ethics 141

Ethics Retail Instagram Twitter 141