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Ethics: It’s All About Honesty

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 141
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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Celebrating Black History Month: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. Will you be able to legally, ethically, reputationally defend the advice you gave? Voice your concerns — often.

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Black History Month 2023: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co.

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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. So, they must be monitored and analysed closely. But with social listening you can get a true, real-time view of brand perception.

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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.