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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

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5 Tips for Producing Video Content During Social Distancing

PRSay

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. Speak about what is happening locally, while remembering what we are going through as a country. If you are filming at home or in an office, then make sure that the area is neat and tidy.

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Creative Brand Events for Spring

5W PR

Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Ideas include holding a sustainable clothing brand fashion show, showcasing eco-friendly products or partnering with a local thrift store or vintage shop for a curated pop-up shop of sustainable finds.

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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

One that immediately caught our eye when we expanded our scope for September was Apple, for a number of reasons, but primarily through its campaign with Olivia Rodrigo, with whom they partnered for the filming of the music video for her ‘get him back!’

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Blog Contest Winner: How The FEEL Model Can Get You Closer to Your Goals

Deirdre Breakenridge

If I remember correctly, I mentioned something to the effect of how the male protagonist (who happened to be white) was not the ‘savior’ of the film. And as I mentioned, deleting my social media accounts was one of the best decisions I could do for my mental health, and on a smaller scale, my personal life. I hated it.

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Best Social Media Campaigns by Universities in the UK

Prohibition

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

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