The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. Facebook suggests you just press the Live button and start broadcasting. Facebook suggests you just press the Live button and start broadcasting. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Communications Conversations

JANUARY 15, 2018

Zuckerberg broke some fairly big news on his platform last week : In essence, Facebook is going to focus more on facilitating interactions and engagements between users and their friends and families. Which, as you may guess, could come at the expense of brands and their engagement and content strategies on Facebook.

Facebook 131

Facebook Video Brand Branding 131

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Video Impact Can Be Measured! The Old Way.

Video 117

Video Measurement Communications How To 117

Communications Conversations

JUNE 29, 2021

On Facebook , post between 1 and 2 times a day. Notably: Resources. So, figure out the cadence that does work within your existing resources. Are you measuring the effectiveness of your existing content? On Twitter , post between 1 and 5 Tweets a day. On LinkedIn , post between 1 and 5 times a day. Most don’t.

Social Media 211

Social Media Media Survey LinkedIn 211

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

Communications Conversations

AUGUST 3, 2021

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! Yeah, that’s what Salesforce did in June.

Customer Service 205

Customer Service Social Media Marketing Media 205

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

Cision

SEPTEMBER 26, 2017

Here are a few techniques that can help marketers create high-quality stories: Invest time and resources into extensive keyword research. Content Marketers Have Insufficient Resources. As the tasks pile up, they find it hard to keep resources under control and soon they are way behind the schedule. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018.

Facebook 70

Facebook Film Video Mobile 70

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 103

Measurement Corporate Survey Viral 103

PR 20/20

MARCH 30, 2016

Resources and Templates for Marketing Acceleration. Sometimes, we just need a little inspiration to prove measurable success. Why not rely on outside resources and templates to lead the way? That’s why we’ve compiled 18 of our favorite HubSpot ( @HubSpot ) resources and templates for quick marketing wins.

Resources 40

Resources Marketing Pinterest eBook 40

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. Facebook, too, is working to correct misinformation and rumors.

Brand 284

Brand Branding Small Business Retail 284

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Communications Conversations

AUGUST 3, 2021

This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Marketers seem so focused on churning out content, many brands are pushing out more than 280 tweets and 140 Facebook posts a month! Yeah, that’s what Salesforce did in June.

Customer Service 158

Customer Service Social Media Marketing Media 158

OnePitch

OCTOBER 20, 2022

Highlight a unique resource. This extra piece signals to the journalist that you (and your clients) are a real resource for them. . What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. Be a trusted resource. Short and sweet. Be reliable.

Media 96

Media Sports Agriculture Pitching 96

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. It takes dedicated time and resources to do it right. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. For now, let’s catch up on #measurePR.

Measurement 40

Measurement Comparison Banking Print 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Then, a peer recommended SumAll, after a lengthy Facebook discussion. I read the theSkimm every morning and it has become a go-to daily resource. I discovered.

Communications 383

Communications Tools Google Resources 383

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Spec out your slice of the Facebook B2B audience and target it directly.

Advertising 36

Advertising Advertising B2B Facebook 36

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Revisit your segmentation. Reassess technology. Reassess the big picture.

Measurement 120

Measurement Resources Technology Examples 120

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Measurement and analysis : Regularly track and analyse the performance of the campaign to assess its effectiveness and make data-driven decisions for future campaigns. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Deirdre Breakenridge

MAY 24, 2016

There are several factors to consider before your dive into podcasting, especially when you know every media initiative takes precious time and resources. Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers. Tip #1 : Know your purpose. Tip #2: Talk to other podcasters.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Resource: Chris Penn of Trust Insights published a great video on the importance of AI disclosure and copyright assertion.

Ethics 96

Ethics Crisis Transportation Airlines 96

Waxing UnLyrical

FEBRUARY 19, 2016

Aidan Lukomnik also had this to say: a2) Impressions in isolation are not a useful tool, especially since they’re “potential” and don’t measure actual views #measurepr. On how online community impacts PR and vice versa: A3: An engaged community can be a fantastic PR resource, esp in times of disaster.

Community 40

Community Measurement Tools Facebook 40

Cision

APRIL 11, 2016

Facebook is concerned that you’re not sharing enough personal information on its network. Don’t take my word for it, check this out: While Facebook was concerning itself with the minutia of your life that you are forgetting to document on its platform, Pheed shut down. .” The Numbers Are Pretty Compelling.

Pinterest 120

Pinterest Facebook Resources Twitter 120

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. The company’s measures are based on the pitches sent through their systems. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Karen Freberg

MAY 11, 2020

I love how Later and Taylor Loren really went ahead of the curve here and provided a free resource here for educators, students and professionals to use TikTok for business! Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation.

Education 59

Education Social Media Media Resources 59

Communications Conversations

AUGUST 16, 2022

There’s no question: Social media teams are being asked to do a whole lot more heading into 2023 with little to no additions on the head count and resource front. And they need to be measured. Brands trying to maintain 5+ social media channels with limited resources. Many social teams are small. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

JUNE 3, 2016

In order to gain that knowledge and shape future campaigns, measurement is key. Make your goals as specific as possible, but also expect to make changes to them once you start measuring and understanding your ROI. Ready to start measuring your social ROI? Check out the full 9-step guide today! Technology.

How To 120

How To Retail Measurement Tools 120

Shift Communications

OCTOBER 21, 2014

Become a resource for your audience — not just a resource on your individual company, but also a resource on the industry. For example, on Twitter, Facebook and LinkedIn, you have the ability to see things like audience interests, seniority levels and more. Challenge #3: Measuring content effectiveness.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

SEPTEMBER 6, 2016

Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. And although Twitter and Facebook ultimately benefit from the resultant eyeballs these features drive to their platforms, so too do the businesses who use these platforms. making it easier to follow up.

Customer Service 120

Customer Service Social Media Resources Facebook 120

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Social Media Monitoring? What is User Experience (UX)?

Viral 52

Viral Crisis Communications SEO Reputation 52