Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. As always there are links to the underlying resources for anyone interested. The company’s measures are based on the pitches sent through their systems. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 103

Measurement Corporate Survey Viral 103

Communications Conversations

AUGUST 16, 2022

There’s no question: Social media teams are being asked to do a whole lot more heading into 2023 with little to no additions on the head count and resource front. They need community management. And they need to be measured. Brands trying to maintain 5+ social media channels with limited resources.

Social Media 128

Social Media Media Resources YouTube 128

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. It takes dedicated time and resources to do it right. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. For now, let’s catch up on #measurePR.

Measurement 40

Measurement Comparison Banking Print 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Karen Freberg

MAY 11, 2020

I love how Later and Taylor Loren really went ahead of the curve here and provided a free resource here for educators, students and professionals to use TikTok for business! Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation.

Education 59

Education Social Media Media Resources 59

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. Get Personal. Witness Your Success.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. - How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

MARCH 29, 2020

My wife shared a post on Facebook with me last night. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Human beings are incredibly adaptable. Privacy concerns have evaporated.

Crisis 167

Crisis Government Privacy Sports 167

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Which meant they got very resourceful. Best PR, comms grow from target audience.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.

Measurement 60

Measurement Social Media Tourism Twitter 60

PRSay

FEBRUARY 5, 2019

We could interview the vets who were examining the dogs during a Facebook Live broadcast. It required us cooperating and focusing our existing resources and knowledge on our mission. Be absolutely certain your campaign embodies the foundations of public relations — goals/objectives, research, strategy, planning and measurement.

Case Study 98

Case Study Study Guidelines Internal 98

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Steven Kapoloma chimed in with his perception of AVEs: #measurepr the essence of pr us building relationship for mutually beneficial outcome AVE does not measure that.

Measurement 89

Measurement Media Training Google Resources 89

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Brand shaming has become commonplace.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength. Happy New Year.

Government 103

Government Education Print Ethics 103

Landis PR

MARCH 14, 2022

You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals. For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Show them they matter, and your connections will grow.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

JUNE 10, 2015

Community is the future of business, says Brian Fanzo , the chief digital strategist of BroadSuite. Often, brands think that they have to build a platform to build community, but that isn’t the case, Fanzo says. Provide value by helping grow a community. They are not just on Facebook, Twitter or Instagram.

Social Media 120

Social Media Data Community Crisis 120

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Waxing UnLyrical

SEPTEMBER 9, 2013

Your Facebook Identity Was Stolen. Why: Gini Dietrich details how identity theft on Facebook is easier than you think, and what to do if it happens to you. What do you feel are the essential security measures – online and offline – every business should employ? Calvin Sellers explores. Why: Because of #s 1-6 above!

Employee 79

Employee Resources Facebook LinkedIn 79

Deirdre Breakenridge

JANUARY 7, 2016

budget and resource allocation; KPIs; etc.), it’s pretty clear that content marketing is an important part of a broader communications program. Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Were you surprised by any of the survey findings? .

Survey 90

Survey Marketing Content Marketing Measurement 90

Waxing UnLyrical

DECEMBER 1, 2014

Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five.

Resources 69

Resources Nonprofit Measurement Creativity 69

Waxing UnLyrical

MAY 2, 2011

If, say, you’re an entrepreneur and you put YOUR time and effort into a Facebook page, you want to know if it’s doing something good for your business. Most busy entrepreneurs are prone to asking, “Are my community building efforts on Facebook driving sales?” Totally measurable, right? Also reasonable.

Training 62

Training Measurement Facebook Community 62

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. A surprising insight on social media measurement: Activity does matter. Twitter Facebook Google+ LinkedIn Monday Roundup: Standing Out. Based in the Washington, D.C.,

Resources 89

Resources Social Media Corporate Web 89

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118