Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Facebook said as much in a recent study about brands on Instagram.

Study 139

Study Media Relations Media Measurement 139

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Which meant they got very resourceful. Silver lining–Can produce creativity!

Agriculture 73

Agriculture Measurement Banking Resources 73

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Overview of Your Company And Blog/Resources Sections. Photo or no (and accepted resources to find photos).

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

APRIL 10, 2018

While I’m in the camp that believes Facebook isn’t going anywhere anytime soon, it’s user numbers were down overall in January and February for the first time ever. I think one thing that still confounds brands about Stories is measurement. 3: We don’t have the resources to manage it day-in and day-out.

Instagram 114

Instagram Brand Branding Facebook 114

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 1, 2014

Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five.

Resources 69

Resources Nonprofit Measurement Creativity 69

Cision

OCTOBER 12, 2015

Twitter says that this change is due to “finite engineering resources” as they moved to a new platform. I mention all social channels to suggest that lack of social proof on the lower barrier-to-entry platform could perhaps influence whether readers would share another platform such as Facebook, Google Plus, Reddit, et cetera.

Twitter 120

Twitter Measurement Reddit Data 120

Landis PR

MARCH 14, 2022

You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Using every social media platform isn’t sustainable and won’t be a valuable use of company resources.

Social Media 52

Social Media Consumer Brand Branding 52

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Facebook Ads. So Much Data. But Databox doesn’t stop there.

Report 81

Report Data SEO Analytics 81

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., If you need help, there are plenty of online resources that will help you find the right keywords. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. Conclusion.

SEO 174

SEO Engineering Google Writing 174

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Creativity Unbound. For a long time mobile was undervalued.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Communications Conversations

JUNE 30, 2016

And they all begin and end with the word: “Facebook.” ” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin. Don’t have the resources or capabilities internally to generate visuals for Pinterest.

Pinterest 97

Pinterest Social Media Tools Media 97

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. How do you promote them?

Video 153

Video B2B Film Marketing 153

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Benefits of Use During an Emergency: Facebook is used by 8.6% Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. It’s apparent to me now that a better solution was necessary for all involved, only we didn’t have the resources at the time. Facebook Ads. So Much Data. But Databox doesn’t stop there.

Report 52

Report Data SEO Analytics 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. I appreciate your comments by email, Facebook and Twitter. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Government 103

Government Education Print Ethics 103

Karen Freberg

AUGUST 15, 2017

How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Yes, it’s challenging indeed, but what is good to note is there are a lot of resources out there to use more than ever. From how to approach Facebook Live to creating Snapchat ads for students and many more.

Social Media 69

Social Media Media Resources Education 69

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement. Yep, that one!).

Conference 58

Conference Content Marketing Community Education 58

prTini

DECEMBER 12, 2014

Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas. 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. Data Analysis Measures Consumer Emotions When They Buy. Follow Team Geben on Twitter for more articles and resources throughout the week.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Feature #3: A/B testing. Feature #6: Social Media.

Marketing 67

Marketing Web Software Technology 67

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. But it’s also far from easy. No one likes a last minute scramble.

Community 60

Community Tools Measurement Crisis 60

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. For instance, Facebook already offers suggested advertisements for your business page and dynamic ads for large product catalogs. Recommend strategies and allocate resources. Manage digital ad campaigns.

Marketing 42

Marketing Analytics Analysis Technology 42

Waxing UnLyrical

NOVEMBER 15, 2010

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Comment as pts moderator Lauren Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! These steps are quite easy, really. Have any questions?

Google 109

Google SEO Engineering Measurement 109

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Scipps School of Journalism at Ohio University. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Click here to try reconnecting the live stream. | pts Settings. Sign out Leave your comment here.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Comment as pts moderator Linda Machado Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Publicity 86

Publicity Creativity Measurement Twitter 86

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

JUNE 15, 2016

But after digging through old poems and short stories I wrote as a teenager, my creative juices started flowing. ” But creative passion can appear out of the blue! My base was growing and engagement was high, allowing me to cross promote the Kickstarter campaign through the Facebook community – driving traffic back and forth.

Community 40

Community Facebook Writing Local 40

Beyond PR

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., If you need help, there are plenty of online resources that will help you find the right keywords. In 2016 he graduated from the University of Guelph with a Masters of Fine Arts in creative writing. Conclusion.

SEO 75

SEO Engineering Google Writing 75

Waxing UnLyrical

JANUARY 14, 2011

Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Exellent resources! | pts Settings. Sign out Leave your comment here. I definitely need to test WWSGD, that is the only one I have not tried the other 4 are excellent.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Think about Twitter with its 140 character limits, or Facebook with its 420 character statuses. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively. That sort of creativity gets you noticed.

Publicity 90

Publicity How To Course Facebook 90