Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 176

Survey Marketing B2B Study 176

Cision

APRIL 7, 2017

It’s about being a memorable and a valuable resource. Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. The problem is this: people go to Facebook for personal entertainment more than anything else, and that is the primary social media platform monitored for vanity metrics. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Facebook is what matters now that social has surpassed search as a traffic source: [link]. John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For example, heightened exposure has helped elevate indie tech reviewer Carley Knobloch, who parlayed her posts into many on-air television spots as an expert media resource. By being a good guest blogger and adding value to someone else’s blog, you will build relationships and grow your audience. Always add value.

Blogging 136

Blogging Writing Engineering Analytics 136

PRSay

JUNE 26, 2016

For a minimal investment of time and resources, you learn more about your audiences, create more compelling stories, uncover potential damaging issues, deliver better experiences that result in stronger relationships and trust, and have the flexibility to adjust your messaging in real-time for greater results.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Waxing UnLyrical

MAY 5, 2014

Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Leverage Facebook because of its popularity. Facebook is the most popular social network – bar none. A Snapshot of Give Local America from Kimbia, Inc. Set goals and share them.

Local 73

Local Nonprofit Infographics Facebook 73

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. Next, further assess your business using the resources offered exclusively in the Performance Pack. It features resources for: Marketing team assessment. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. The key for reactive campaigns like this is to keep concepts simple and to ensure there’s minimal resources needed. Infographics. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Some examples include: How to Build an Email List With Facebook.

Resources 120

Resources Marketing Small Business eBook 120

PR Fuel

MARCH 17, 2020

You don’t have to devote all your resources to one type of promotion. It might mean providing quick tips in a video or on an infographic. One of the primary resources used by both big and small businesses is the media. As useful as HARO is, it’s a well-known resource among many public relations professionals.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It was shared over 26,000 times on Facebook.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

ReimaginePR

AUGUST 29, 2016

Get Started on Facebook. If You’re Just Getting Started: If you’re not sure which platform to start on, I’d recommend Facebook. Facebook has over 1 billion active users every month, and 70% of those users are active every day. It stands to reasons that at least some of your target audience is on Facebook.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It was shared over 26,000 times on Facebook.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. Even though Facebook is the world’s favorite social media platform for personal reasons, Twitter has always been my go-to platform when it comes to business – it’s my favorite social media platform for a variety of reasons. It’s baffling.

Education 100

Education Social Media Twitter Content Marketing 100

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. I have judged awards entries that have as their goal “Increase Facebook fans.” Good visuals work.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Critical Mention

MARCH 22, 2019

For example, if your company produced an eBook, at first you would promote the piece in its entirety, but throughout the next month or so you could use quotes and graphics from the eBook with the link to your resources page. Images, infographics, GIFs, and interactive videos can breathe new life into your content.

Social Media 62

Social Media eBook Infographics Media 62

Stephen Waddington

DECEMBER 5, 2018

They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Luckily, in many cases, these resources do exist.

Nonprofit 76

Nonprofit Tools Marketing Skype 76