Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 109

Measurement Video Technology Enterprise 109

Sword and the Script

MARCH 26, 2024

Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor. Another “42% of producers of thought leadership still seek to measure effectiveness by looking for increased traffic to their website and social pages.”

Leadership 135

Leadership B2B Study Survey 135

Deirdre Breakenridge

MARCH 9, 2020

For example, what skills and experiences are PR pros looking for in an entry-level candidate? How can I prepare for the interview? What are the next steps after the interview? What are the next steps after the interview? How can I make my application stand out from the crowd? I’ve landed my first PR job. What should I do?

Community 293

Community How To Interviews Blogging 293

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An exception might include this example from Trader Joe’s. Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. Inadequate PR outcomes measurement.

Skype 170

Skype Interviews Crisis Communications Crisis 170

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Shift Communications

FEBRUARY 18, 2015

The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on Healthcare.gov before the February 15 deadline. Measure what matters! Even if you don’t have the final data, measure as close to the goal as you possibly can.

Measurement 60

Measurement Video Data Strategy 60

Sword and the Script

OCTOBER 25, 2016

The registration form for gated content , such as quite papers or webinars , are great examples. 5 Categories of PR Metrics Pros Should Measure. Any time marketing or PR interviews a customer for content. Does your agency know how to measure results? Marketing: Investment, Cost or Profit Center?

Measurement 60

Measurement Marketing Web System 60

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. Can you share an example of one that worked? And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 65

Measurement Video Technology Enterprise 65

Communications Conversations

APRIL 17, 2020

Let’s look at a few of the more prominent examples. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. General Mills is using Zoom to interview execs on key COVID-related topics.

Social Media 198

Social Media Brand Branding Employee 198

Landis PR

JANUARY 30, 2024

For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Ethical Voices

NOVEMBER 20, 2023

One specific example is really hard. I have some examples in that space that I would like to highlight. And another example that I wanted to highlight is when you’re analyzing your data. A third example comes down to thinking about how every aspect of what we’re doing is important. .” It brings me back.

Ethics 92

Ethics How To Survey Interviews 92

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

PR Job Coach

MAY 8, 2014

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Chemicals 188

Chemicals Interviews Corporate Measurement 188

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

There are some small measures that can maximize efforts to B2B technology media. For example, you know that TechCrunch often covers general B2B tech, so it’s unlikely that their readers would care about a new gaming technology on the horizon. Many top B2B tech reporters interview multiple people each day for a wide range of stories.

B2B 193

B2B Pitching Technology Report 193

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. I’ve already shared examples from today’s conference. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Customer Interviews.

B2B 137

B2B Company Survey Enterprise 137

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR for Anyone

FEBRUARY 28, 2024

As we age, holistic measures such as diet, exercise, and self-care can help women manage mental and physical changes. Examples of nutritious snacks include apple slices with peanut butter or Greek yogurt with berries—low-sugar, whole-grain choices. Examples can include meditation, walking, or spending time with friends.

Exercises 130

Exercises Strategy YouTube System 130

PR 20/20

JANUARY 19, 2023

For example, if you manufacture hot air tools in the roof welding industry, you may create a list of the top tools a contractor may need across a series of applications, such as roof welding or floor welding. In another example, Hynes Industries published a blog post comparing two types of metal fabrication processes.

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

JUNE 15, 2021

For example, just 50% talk to sales or customer support. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. Need an extra pair of hands?

Survey 117

Survey B2B Marketing Interviews 117

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more. Social content is simple.

Pitching 136

Pitching Agency Tools Resources 136

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. Leads with integrity and leads by example. . “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” They are focused on and want to see social change.

Ethics 218

Ethics Exercises Energy Corporate 218

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” For example, within the business, we have a media unit staffed with former national news journalists.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. But what about women who are looking for new job opportunities?

Employee 130

Employee Policies Creativity Company 130

MaccaPR

MARCH 12, 2019

Oh, I have a great example - Medela , the largest breast pump brand in the world, is based out of Chicago in the US. So what metrics did you and Medela use to measure The Moms’ Room campaign success? We measured paid media and website metrics, including video views and comments received.

Agency 54

Agency Healthcare Interviews Insurance 54

Maxim Behar

MAY 13, 2024

In social media, every person, living anywhere, can publish faster and more reliable information than, for example, a newspaper. And the second, which is very important - for the first time in journalistic history, there is media that’s measurable. How will you measure that in a newspaper? Watch the full interview here.

Social Media 64

Social Media Newspapers Television Radio 64

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. Providing examples of ethical challenges and how to address them. Including a declaration of principles or values at the beginning of the code.

Ethics 111

Ethics Industry Publicity Analysis 111