Cision

NOVEMBER 22, 2017

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.

How To 284

How To Instagram Mobile Video 284

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Have they demonstrated an equal measure of humility and ownership? There are many examples of firms able to adapt such as IBM, 3M, P&G and Google.

How To 185

How To Leadership Interviews Google 185

Sword and the Script

MARCH 26, 2024

Salesforce and HubSpot are two good examples. For example, a company that puts out low-quality content may cause customers to re-evaluate their relationships with that vendor. Another “42% of producers of thought leadership still seek to measure effectiveness by looking for increased traffic to their website and social pages.”

Leadership 131

Leadership B2B Study Survey 131

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 109

Measurement Video Technology Enterprise 109

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. how many website visitors, for example) and more on quality (i.e., For example: SALES If you have a sales department (whether you’re B2C or B2B), make friends with some of the reps and ask what they hear in the field.

SEO 52

SEO Engineering Writing How To 52

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. Set measurable goals and start tracking right away. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

NOVEMBER 30, 2017

Or, just interested in seeing an example? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Interviews. If you have templates or examples of any of these types of content, link to them in this section. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

OCTOBER 9, 2019

How to develop customer empathy, in 10 steps. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Use that to guide your interview questions. Group interviews lead to groupthink. What else did I have to learn?

Marketing 108

Marketing How To B2B Exercises 108

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An exception might include this example from Trader Joe’s. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Can you share an example of one that worked? What’s your best tip for measuring PR? The post How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine appeared first on The TypeBar. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Prohibition

JULY 7, 2023

Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit. Here are some questions to consider during the interview process: What is your experience working with businesses in the food and beverage industry? How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

OCTOBER 25, 2016

The registration form for gated content , such as quite papers or webinars , are great examples. These forms are often quite lengthy and require ‘just-in-case’ information the business doesn’t even know yet how it’s going to use. 5 Categories of PR Metrics Pros Should Measure. At tradeshows and client conferences.

Measurement 60

Measurement Marketing Web System 60

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

PR Job Coach

MAY 8, 2014

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Chemicals 188

Chemicals Interviews Corporate Measurement 188

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Can you share an example of one that worked? Strong, clever language that concisely and descriptively highlights the key features of the brand/product that make it unique and/or that clearly illustrates how it is providing a solution to a need. What makes a good subject line?

Pitching 64

Pitching Consumer How To Meeting 64

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Can you share an example of one that worked? What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Konnect Agency

NOVEMBER 26, 2019

A question publicist’s are often asked by clients after a placement hits is “Well how many people actually read the article?” Also, you can include coupon codes specific to those readers, thus creating a way to track exactly how many sales were a result of the placement. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Here are my top four blunders, with some advice on how to improve. 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Beyond PR

AUGUST 9, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? 00:01:15-1#.

Measurement 65

Measurement Video Technology Enterprise 65

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. It could be man-made—for example, a product recall. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR for Anyone

JANUARY 28, 2024

For example, Erica suggests allowing retirees to stay connected on a part-time basis. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. But what about women who are looking for new job opportunities?

Employee 130

Employee Policies Creativity Company 130

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. For example, see how the project management tool, Asana , conducted a Google Forms survey to ask users what changes they wanted to see in their mobile app on Twitter. Customer Interviews. It comes down to three reasons: Fear. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Maxim Behar

JANUARY 28, 2024

It can create ads as good as a graphic designer, for example. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide. How to use AI so that we can trust it 100%?

Radio 59

Radio Ethics How To Writing 59

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets. Providing examples of ethical challenges and how to address them. Including a declaration of principles or values at the beginning of the code.

Ethics 112

Ethics Industry Publicity Analysis 112

Shift Communications

DECEMBER 8, 2016

Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. It also generated media interview requests to talk about the state of work and IT, and the data was repurposed to create original content and social posts. What can a survey do for your brand? Kristin Amico. Account Director.

Survey 60

Survey Data Brand Branding 60

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. For example, within the business, we have a media unit staffed with former national news journalists.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity Measurement SEO 136

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the web has evolved and we’ve started to understand where things come from and how they affect a business’ growth, that has started to evolve. They understand it, but they don’t know how to integrate it.

Marketing 120

Marketing Analytics Measurement Data 120

Burrelles Fresh Ideas

MAY 14, 2024

Closed captions are ideal for use in accessibility measures. Instead of understanding the content, they will only hear the word “image,” for example. Perform surveys, polls, interviews, and other activities to gather opinions. There are two types of captions: open and closed. Stay within the character limit.

Social Media 73

Social Media Media Video SEO 73

MaccaPR

MARCH 12, 2019

Oh, I have a great example - Medela , the largest breast pump brand in the world, is based out of Chicago in the US. So what metrics did you and Medela use to measure The Moms’ Room campaign success? We measured paid media and website metrics, including video views and comments received.

Agency 54

Agency Healthcare Interviews Insurance 54

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. For example, take these two posts by Mark Schaefer , indisputably an A-lister.

Measurement 40

Measurement System Blogging Facebook 40

Newsfile

JUNE 28, 2023

In addition, they appear in the news, interviews, reviews, feature articles, or discussions. For example, journalists create dedicated stories, articles, or features that focus on your brand, product, or event. Competitive Analysis : Discover your competitors media presence, positioning, and strategies and compare how you stack up.

Media 52

Media Analytics Radio Google 52

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120