Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

JUNE 16, 2023

Check out our whitepaper ‘ Social Media the PR Way: Enhance Your Strategy with Social Listening ‘ The post Influencer PR: The Rise of De-Influencers & How to Adapt? The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. appeared first on Onclusive.

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Measure performance daily. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. For example, is it broadening audiences? How to Provide. Takeaway: Track your PR progress and present your findings to the c-suite as a way to show how beneficial your work is to the company.

Publicity 208

Publicity How To Storytelling Construction 208

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. So How Can PR Overcome This Problem? Here are three examples: Reach — Reach is the number of people who see a piece of content. How to Implement Cross-Channel Reporting. The Benefits of PR Measurement Across Channels.

Measurement 198

Measurement System Data Technology 198

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info.

Media 370

Media Measurement Reputation Examples 370

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The second example that caught my attention (and millions of others like me) is Mouth, an e-commerce site selling interesting indie food products across the United States.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals. How many media outlets covered the stunt?

How To 78

How To Ethics Measurement Creativity 78

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Contently - Strategy

FEBRUARY 23, 2023

For example, you know, at some point, someone put an item in their cart but didn’t buy it. We’ll look at how to measure sentiment using examples from brands with successful programs. We’ll look at how to measure sentiment using examples from brands with successful programs.

How To 89

How To Measurement Survey Analysis 89

The Proactive Report

APRIL 13, 2018

For example, a company that distributes O-rings and seals surveyed their customer base and discovered that a fair percentage of recent customers had found information about them online. Measuring awareness. You need to know how it was received: Did it get seen, shared, clicked or commented upon? Measuring interest.

Measurement 138

Measurement Analytics Google Social Media 138

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 90

Measurement How To Strategy Pitching 90

Shift Communications

DECEMBER 9, 2014

In this example below, how are we doing? There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. First and foremost, let’s understand if we’re even reaching new audiences. We’re reaching new people.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Strategy Media Analytics 166

Cision

MAY 27, 2016

Yet, many brands don’t know how to measure their social ROI. You need to show how your social strategy impacts your business to show executives and stakeholders its value. Is your measurement strategy missing the mark? Is your measurement strategy missing the mark? You aren’t setting measureable goals.

Measurement 168

Measurement Software Tools Analytics 168

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Deirdre Breakenridge

MARCH 9, 2020

How can I make my application stand out from the crowd? For example, what skills and experiences are PR pros looking for in an entry-level candidate? What does the current PR job market look like? What are some tips for searching, both online and off, for entry-level PR positions? What materials should I include in my portfolio?

Community 293

Community How To Interviews Blogging 293

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. If you don’t have accurate data or know how to analyze it, you’ll fail to grasp which campaigns have the most impact on your audience. Use Customer Surveys. Start A/B Testing.

Measurement 168

Measurement Data Survey Software 168

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. How do you decide what to prioritize? Could you give us an example? For many organizations, at the top of the skills list, is managing digital media and analytics.

Analytics 231

Analytics Marketing How To Community 231

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

Ethical Voices

NOVEMBER 20, 2023

One specific example is really hard. I have some examples in that space that I would like to highlight. How do we ask a question from which we’re truly looking to learn? And another example that I wanted to highlight is when you’re analyzing your data. I struggled with this question. It brings me back.

Ethics 91

Ethics How To Survey Interviews 91

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. What Is Link Relevance? Think of your customers.

How To 62

How To Google SEO Pitching 62

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement.

Measurement 116

Measurement Communications Survey Web 116

Mark My Words

MARCH 20, 2020

It’s certainly not a how-to-do-it nor does it have a beginning, middle or end. We have already seen some terrible examples of PR backlash and some brilliant and active leadership. Rishi Sunak is a prime example and has demonstrated poise, tone and delivery.

Measurement 78

Measurement Leadership Crisis Financial 78

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Flack's Revenge

SEPTEMBER 11, 2019

We are often asked about how to handle the PR fallout from breaches. They are reluctant to go public in a positive and proactive way about the measures they are taking to protect their networks and data (see my post We’ve been Hacked! How to Prepare. Fusion PR works extensively in the cyber security space.

Crisis Management 180

Crisis Management How To Crisis Reputation 180

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. 32 percent – generating earned media/clips.

Measurement 100

Measurement Analytics Google Social Media 100

Stern + Associates

DECEMBER 8, 2022

From big-picture to program-specific, walk through how you’d like to position your executive, what they’ll talk about and engage with, what you’re looking to accomplish and how frequently they’re able to post content. The post How to Build an Executive Visibility Social Media Strategy appeared first on Stern Strategy Group.

Social Media 85

Social Media Strategy How To Media 85

Critical Mention

JUNE 19, 2019

We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? As we touch on in The Power of Content Marketing for Lead Generation , our take on how to define content marketing is how you tell your brand’s story after a prospect clicks on your website link. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR One example?

Trends 333

Trends Industry Government Data 333