Onclusive

DECEMBER 30, 2020

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner. Speaker Info. Dan Beltramo. Kelly Byrd. Senior Director, Customer Success & Insights.

Communications 195

Communications Financial Corporate Leadership 195

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. In our next article, we’ll dive into applying this methodology to PR measurement. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Performance evaluation and measurement expertise. ? In our next article, we’ll dive into applying this methodology to PR measurement. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

PRSay

FEBRUARY 18, 2022

They suggested that I focus on results, offering examples such as “increased sales among Gen X women by 80 percent” or “saved company $500,000 by redesigning product package.”. Take, for example, customer lawsuits, work stoppages, shareholder revolts, hostile legislation or excessive staff turnover. There are lots of possibilities.

Banking 172

Banking Leadership Government Financial 172

Stephen Waddington

MAY 25, 2021

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. The paper consists of a series of short essays that lead with practical examples.

Industry 181

Industry Measurement Financial Conference 181

Sword and the Script

MARCH 12, 2024

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 138

Marketing Survey Study Comparison 138

Stuart Bruce

JANUARY 26, 2016

Yet another interesting question from a potential client wanting help to measure the ROI of public relations. There are lots of financial numbers you can report on that aren’t ROI. For example you replace one tactic with another lower cost one that generates the same or better results and measure the financial saving.

Measurement 60

Measurement Financial Analysis Publicity 60

Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. ‘Processing fluency’ is a measure of readability used by psychologists and neuroscientists. Rennekamp asked people in an experiment to evaluate two versions of financial press releases.

Handbook 93

Handbook Financial Writing Corporate 93

Reputation Us

JUNE 14, 2021

Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Other causes we’ve been passionate about are back-to-school supplies and food insecurity for families in financial need/distress. We hear you.

Reputation 148

Reputation Financial Community Employee 148

Melissa Agnes

SEPTEMBER 5, 2019

Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. You’ll need to prove your PR approach is worth the C-Suite’s investment both financially and with time. For example, is it broadening audiences? Or, is it straight monetary growth?

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Wadds Inc.

SEPTEMBER 27, 2023

Throughout, the authors link their advice not just to fairness but to the bottom line – detailing evidence relating to engagement, performance and reputation, citing the McKinsey statistic that “when organisations have a representative workforce, their financial performance is 25% better than organisations that don’t.”

Internal 122

Internal International Case Study Analysis 122

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Organizational strategy, financial performance, executive communications. Benefits and compensation.

Internal 188

Internal International Data Communications 188

Onclusive

JUNE 16, 2023

As a result, they may be less likely to trust influencers who promote products solely for financial gain. And this is not new… De-influencers of some kind have been present within the social landscape since the evolution of social media, as part of the advocate vs detractor dynamic.

How To 195

How To Consumer Social Media Community 195

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. For example, create a group on LinkedIn or Facebook and take an active part. Start with employees, financial institutions, local government, and so on.

Small Business 213

Small Business Fashion Groups Local 213

Wadds Inc.

MARCH 15, 2023

The value of a data-driven approach shows that sometimes, even scoring a piece in The Financial Times or New Yorker may look good, but if it doesn’t deliver action from your target audience, it’s pointless. The advice on measurement and evaluation is relatable for anyone familiar with the AMEC framework and doesn’t skimp on the detail.

Technology 98

Technology Data Analysis Internal 98

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Fortunately, access to data and Artificial Intelligence tools now helps us to draw insights from massive quantities of data.

Brand 170

Brand Branding How To Trends 170

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. I’ve already shared examples from today’s conference. Listening, planning and measurement have expanded in scope and usage. Data and insights are increasingly used to plan, design and measure our work. I’d go further and add productivity and profitability.

Internal 78

Internal International Communications Employee 78

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. PR measurement evangelist Mark Weiner passed in December.

Brand 149

Brand Branding Reddit Pitching 149

Stern + Associates

JUNE 29, 2023

” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

Airlines 62

Airlines Ethics Financial Strategy 62

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Can you share an example of one that worked? What makes a good subject line?

Media 96

Media Sports Agriculture Pitching 96

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Most recently Vuelio has sought to challenge the status quo of the platforms, but it too is a financial vehicle, created by parent company Access Intelligence, wrapped up as a tool platform.

Tools 135

Tools Software Enterprise Measurement 135

Onclusive

FEBRUARY 9, 2021

technology, CPG, financial services, etc.)—make For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Cision

JUNE 15, 2016

Find out what impact you’re making by measuring social ROI. Measuring your social ROI can seem like an overwhelming task, but in the long run, the numerous benefits to your business will make your efforts worth it. Here are three questions you’ll be able to answer by measuring social ROI: 1. Did you meet your goals?

Measurement 120

Measurement Social Media Financial Analytics 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

Study 139

Study Media Relations Media Measurement 139

Deirdre Breakenridge

SEPTEMBER 9, 2019

Financial performance should not be the only measure of success. Leads with integrity and leads by example. . “The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” They are focused on and want to see social change.

Ethics 218

Ethics Exercises Energy Corporate 218

Cision

APRIL 27, 2016

It’s impossible to measure ROI with 100 percent accuracy. But with a reliable measurement process, you can better understand whether or not your efforts are successful. For example, you may find that live events lead to more conversions than press releases. Looks at the big picture. Image via Pixabay: 1.

Measurement 120

Measurement System Data Financial 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. For example, within the business, we have a media unit staffed with former national news journalists. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Newsfile

OCTOBER 24, 2023

Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. For example, your product or service might in fact have its own shortcomings. In addition, consumers are expecting to be heard when they post negative feedback. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Below are great examples of KPIs you can use when creating a campaign: 2. Here are some great examples of content for each step: 5. This involves testing your content and measuring its success. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. The C-suite is always looking for the bottom line when it comes to marketing, as they want to see how marketing connects to the company’s financial reality.

Product Launch 106

Product Launch Measurement Marketing Meeting 106