Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? Take small business lending, for example. The Rise of Shadow Banking. Amit Seru, Working Paper 23288, [link].

Banking 79

Banking Financial Advertising Advertising 79

Onclusive

MAY 4, 2020

Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

Newsfile

NOVEMBER 28, 2023

These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Understanding Year-End Filings The Importance of Year-End Filings Year-end filings are like your company’s financial scorecard. They’re important because they: Show your company’s financial health.

Financial 110

Financial Software System Data 110

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 46

Financial Banking Content Marketing Writing 46

Presspage

FEBRUARY 8, 2024

For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. What is the correlation between ESG reporting and financial performance?

Report 109

Report Government Financial Trends 109

Newsfile

DECEMBER 13, 2023

In the constantly evolving AI landscape, IR professionals must excel at creating precise AI prompts for effective financial reporting, investor engagement and crisis management. For example, AI can enhance your financial reporting precision, improve investor engagement or ensure expert compliance in communications.

Financial 105

Financial Crisis Management Training Analysis 105

Onclusive

JANUARY 26, 2022

“With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a client executive could be speaking as an external expert on a topic related to government regulation while avoiding naming their own clients or specific work experience. Yet there are the occasional briefings that for one reason or another may require extra preparation. Know when to jump in.

Interviews 310

Interviews Media Banking Media Training 310

Reputation Us

JUNE 14, 2021

Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Other causes we’ve been passionate about are back-to-school supplies and food insecurity for families in financial need/distress. We hear you.

Reputation 148

Reputation Financial Community Employee 148

The Proactive Report

APRIL 6, 2020

For example, this article on Medium has received over 40 million views in the last week. One example is a financial service company that saw the need for homeschooling materials. They put together a series of Financial Literacy lessons for kids. Figure out how you can best serve your community in this time of crisis.

Social Media 162

Social Media Media Financial Crisis 162

Onclusive

DECEMBER 30, 2020

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard and operates in a vacuum rather than being seen as a strategic partner. Speaker Info. Dan Beltramo. Kelly Byrd. Senior Director, Customer Success & Insights.

Communications 195

Communications Financial Corporate Leadership 195

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Most importantly, COVID-19 led to a wave of financial uncertainty. As a result, the way financial companies talk to the public had to change as well. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Beyond PR

NOVEMBER 30, 2017

For inspiration, see the below examples of company boilerplates that get the job done. Example – LendingTree: [link]. If you’ve hooked a reader into your announcement enough that they want to know more about you and your company, then you’re letting them down with a boring, run-of-the-mill “About Us” paragraph. Short & Sweet.

Examples 65

Examples Insurance Insurance Fashion 65

Solo PR Pro

FEBRUARY 13, 2024

For example, a client comes to you and wants Tier 1 coverage for 50% less than your standard rates in the next three weeks. Protect your finances Many solo PR Pros collect a deposit or bill upfront before beginning work to safeguard financial interests. Be clear about availability and preferred communication channels.

Financial 83

Financial Banking Ethics Small Business 83

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319

B2B Company SMB Automotive 319

Newsfile

FEBRUARY 27, 2024

Bloomberg News Bloomberg News started in 1990 and specializes in financial reporting. For example, Bloomberg produces roughly 5,000 global stories a day. Furthermore, your press releases are integrated with relevant financial data and users are alerted to important updates from press releases that match their interests.

Financial 52

Financial Media Analytics Data 52

PR for Anyone

MAY 4, 2022

National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. It’s also Financial Planning Month. Regional publications are 2 months out so we’re looking at stories relevant to July. And you know, this is a really rough year.

Pitching 130

Pitching Media Financial YouTube 130

Presspage

JUNE 16, 2023

When it comes to conducting financial analyst meetings, AI-powered platforms can also assist. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

Financial 78

Financial System Ethics Data 78

PRSay

JULY 6, 2021

Here are a few examples: We look out for one another and go the extra mile to help each other. Here are some examples: Having opportunities to work in a variety of roles. Here are some examples: Working for a competitive company that is focused on being the top performer in their industry. What makes them stay?

Brand 176

Brand Branding Employee How To 176

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. Humanitarian aid does not have to mean financial support. For example, signing onto statements and expressions of solidarity can help lend the weight of your company’s brand to important unifying alliances.

Resources 178

Resources Ethics Internal International 178

ImPRessions - Crenshaw Communications

JUNE 3, 2021

So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. For example, if we secure coverage for a client and a piece runs, then we might close the loop by telling everyone we were in contact with. Circle back”.

Journalism 344

Journalism Internal International Pitching 344

Sword and the Script

MARCH 12, 2024

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 136

Marketing Survey Study Comparison 136

PRSay

FEBRUARY 18, 2022

They suggested that I focus on results, offering examples such as “increased sales among Gen X women by 80 percent” or “saved company $500,000 by redesigning product package.”. Take, for example, customer lawsuits, work stoppages, shareholder revolts, hostile legislation or excessive staff turnover. There are lots of possibilities.

Banking 170

Banking Leadership Government Financial 170

5W PR

APRIL 11, 2023

For example, tech companies may build a giant robot or AI assistant and share it on social media. Investment banks or other financial institutions can organize roadshows. Provide updates on business and financial performance, plus any notable developments impacting the stock price.

Publicity 88

Publicity Financial Banking Social Media 88

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. For companies that are publicly traded, financial announcements always warrant a newswire distribution due to timely disclosure regulations.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

DECEMBER 12, 2023

The book includes examples of large language models such as Claude2 , ChatGPT , and productivity tools such as Anyword , Fireflies , Otter and Wordtune , to help with transcription, copywriting and editing. Examples include editing, transcription and translation technologies. It helps solve the blank page problem.

Software 140

Software Tools Ethics Privacy 140

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth.

Media 310

Media Retail B2B Journalism 310

PR for Anyone

JUNE 30, 2021

It’s also Financial Planning Month. It’s Financial Planning month. You can still pitch national publications even if you don’t see an exact match in their editorial calendar you want to pitch related to what people are going to be interested in in the fall. Think pumpkins, foliage, weather changes.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Practical Law Construction

MARCH 1, 2023

It followed that there was no change of position and the claimants’ financial positions were a risk the defendants had contracted for (see Westshield Civil Engineering Ltd v Buckingham Group Contracting Ltd and the recent case of WRB (NI) Ltd v Henry Construction Projects Ltd ).

Groups 95

Groups Company Financial Construction 95

Reputation Us

APRIL 12, 2023

Just as you wouldn’t enter a partnership, hire a key executive, or make a key financial investment without a thorough understanding of the elements, don’t let the “market buzz” of the new technology drive your decisions. Open up the discussion with your Chief Marketing Officer, for example, and your CRO.

Reputation 88

Reputation Financial Training Enterprise 88

Melissa Agnes

SEPTEMBER 5, 2019

In the following Crisis Ready Video, I share an example of a company who is getting this wrong, the reason behind why it’s wrong, and the ways by which you can make sure that your organization doesn’t make the same critical mistake. Crisis Communication: Balancing Consistency with Delivery. *

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Stephen Waddington

MAY 25, 2021

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The paper consists of a series of short essays that lead with practical examples. The PRCA has launched an Innovation Forum and published a paper on Share of Search.

Industry 181

Industry Financial Measurement Conference 181

5W PR

FEBRUARY 20, 2024

Examples of brands with guiding principles include Patagonia’s Saving Our Home Planet and TOMS’ Improving Lives. By aligning business goals with positive impact, companies can achieve benefits that extend beyond financial success. These slogans go beyond marketing and shape every aspect of these brands’ operations.

Consumer 78

Consumer Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

Solo PR Pro

MAY 4, 2021

As a solo PR pro, you must become more comfortable making financial decisions and loosening your grip on your wallet. But you can't enjoy any of that if you're struggling financially. And to not struggle financially, you have to bite the bullet and write the checks.” Math is your friend,” Karen says.

Financial 104

Financial Writing Tools Training 104

PR for Anyone

APRIL 26, 2022

Financial Stories. If you are a financial planner, what does that mean? If you’re in the financial space, you can talk about that. .” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. There are so many story angles around this topic. What does that mean?

Twitter 130

Twitter Pitching Financial Video 130