Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. Put out information on successes and events, which the media will readily pick up.

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I did data communications for our local, state and national reporting. That was my first exposure into the communications world. I started looking, and was very interested in Arkansas and Walmart.

Ethics 80

Ethics Data Crisis Apparel 80

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport.

Government 132

Government Crisis Exercises Retail 132

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Currently, Chris serves as secretary of the local school council at Newberry Math and Science Academy in Chicago. But, their paths probably crisscrossed over the years of attending all kinds of cool Chicago-based marketing events.

Financial 52

Financial Social Media Banking Media 52

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? What about emerging competitors?

How To 265

How To Media Software Agriculture 265

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 186

Communications Journalism Advertising Advertising 186

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. Changes might include “newsjacking” to take advantage of topical events relevant to your brand, or homing in on an emerging market segment or trend. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. We believe in attacking at a local level, one story, one individual audience member at a time.

Internal 120

Internal International Conference Fashion 120

Deirdre Breakenridge

JANUARY 13, 2015

One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Either way, if you’re not investing in your content i.e. your speaker(s), your event will suffer.

Conference 150

Conference Training Healthcare Policies 150

Stephen Waddington

AUGUST 29, 2019

She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees. The two reasons I get given for not joining are relevance to their work or career level and access to training and events. Real stuff affecting people’s lives.

Meeting 96

Meeting Training Ethics Government 96

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Deirdre Breakenridge

OCTOBER 26, 2015

Should it be doing internal or external internships, joining a club, working for a local organization, or serving as volunteers, hands-on experience is students’ best teacher and number one motivator. Attending # PRSSA events & engaging with mentors at workshops gave me a clearer picture of what PR path I wanted to take.”.

Education 150

Education Twitter Leadership Trends 150

Barokas

DECEMBER 20, 2017

Brandon Robinson, CAE, Executive Director of the Virginia Society of Association Executives: Get involved in a local SAE. Wherever your local association is, there’s an SAE for you. Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable.

Construction 68

Construction Healthcare Leadership Local 68

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This could be for a range of reasons, such as communicating a change in leadership, speaking out on an important issue, clarifying confusion, or announcing a new change that the media will need to know about.

SEO 52

SEO Writing Local Product Launch 52

PRSay

MARCH 23, 2021

Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot It usually held 175 events a year, and suddenly, we had to pivot and build a hospital. We’re proud of what we’ve done.

Crisis 86

Crisis Employee Trade Shows Local 86

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 187

System Public Affairs Employee Nonprofit 187

Sword and the Script

SEPTEMBER 4, 2018

You can’t get so focused on what you’re trying to do – that you lose sight of what else is happening – ethnically, politically, locally, nationally, internationally. For other businesses, this tendency is cultural, and the culture takes its cues from the leadership.

Industry 71

Industry Marketing Trade Shows Leadership 71

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 87

Employee Internal International Training 87

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Polaris

MARCH 13, 2015

Tina Fey and Amy Poehler turned the Golden Globes into a feminist event. Hashtag feminism was in full force last week in the lead-up to International Women’s Day. We also saw legislators take up the cause, using International Women’s Day to launch new campaigns to end violence against women. More women hold leadership positions.

Social Media 100

Social Media Media Analysis YouTube 100

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters.

Sports 113

Sports Retail Local Report 113

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. Her role ranges from drafting reactive statements to working on campaigns for press and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 8–10: Breaking Misconceptions About Communicating With Rural Americans.

Social Media 97

Social Media Conference Media Corporate 97

Communications Conversations

APRIL 13, 2017

The team is full of experts that act as an internal agency to our staff clients. I am supported by great leadership that believes in innovating and providing a best-in-class digital experience for our members. The people I have met are always driven and helpful and I have always felt welcome at the events.

Case Study 113

Case Study Study Analytics Meeting 113

Communications Conversations

FEBRUARY 18, 2016

She not only knew what PRSA was, but she was involved as a student, she was attending local PRSA meetings and finding the courage to introduce herself to people in the field, and she was quickly on her way to earning multiple PRSSA awards. If I’m not mistaken, we first met at a PRSA event back in 2008 or 2009. They’re a winner!

Leadership 60

Leadership Meeting Local Agency 60

Waxing UnLyrical

MARCH 13, 2013

Like many of my peers, speaking at industry events and conferences is a growing part of my business. That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. What can your organization do in the event of an online attack? Here or there?

Conference 103

Conference Social Media Crisis Crisis Management 103

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. Which sports public relations, marketing or event moment are you most proud of and why? It was a culmination of marketing, promotions, public relations and event management rolled into two extraordinary events.

Sports 60

Sports Internal International Enterprise 60

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103