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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Voice searches also often have a strong local intent, such as finding nearby businesses or services. Here are five ways to consider voice search in a PR program.

SEO 339
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

In many cases they support a path to a market leadership position. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Create a leadership positioning. Here’s how it works. Influence buyer decisions.

B2B 334
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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content.

Strategy 418
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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199
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Start Now and Follow These 10 Tips for Internship Success

PRSay

Businesses of all types hire interns for strategic communications, social media and public relations. Look for internships on campus or with local small businesses, boutique firms and nonprofits. Company press rooms and investor pages are good resources for this information. Think beyond PR firms.

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7 ideas for building customer references in B2B tech

Sword and the Script

These AEs and CSMs serve as internal advocates for customers. This is a true leadership challenge because the change has to be cultural. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale.

B2B 141
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Book review: The Company and the Activist Going Beyond PR

Wadds Inc.

His career has included academic and senior corporate and leadership roles in the CIPR and PRCA. The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Thomson is one of the UKs foremost public affairs leaders.

Company 93