Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. One of our leaders refers to ChatGPT as an “intelligent idiot.” Use it transparently.

Publicity 78

Publicity Guidelines Training Transportation 78

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Reputation Specialist Michael Toebe

JULY 27, 2021

In the article, “Countering the Falsehoods of Information Disorder,” Karen Naumann writes in Strategies & Tactics about three kinds of troubles that an organization or individual can face. Morality and ethics matter. It is helpful and valuable, for protective reasons, to gain an understanding of them. Malinformation is rampant.

Insurance 52

Insurance Insurance Public Affairs Ethics 52

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

How To 62

How To Google SEO Pitching 62

Stephen Waddington

OCTOBER 12, 2018

You’ll get a measure of the individual's seniority and maturity from their writing. Even if I was probably the author of the post to which you're referring. As I write this, I'm still in a pretty bad place. I felt physically sick when my own doctor said: "Oh, they're quite good with mental health aren't they? And I have hope.

Ethics 84

Ethics Employee Policies Video 84

Sword and the Script

FEBRUARY 18, 2020

In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). A date provides context and reference in which the content was produced; Change. Can’t vote as a reference without a date. So, a glimpse at page one results is not even pretending to be conclusive.

Blogging 119

Blogging Survey Google Engineering 119

PRSay

APRIL 25, 2018

I may be upset by Facebook’s lack of ethics. As Wired reporter Louise Matsakis writes, “Many people on Tinder choose to sign in with their pre-existing Facebook profile because it’s simply easier to transfer photos to the dating app and find out whether they have mutual friends with a potential match.

Facebook 135

Facebook Privacy Data Survey 135

Solo PR Pro

DECEMBER 15, 2020

Considerations to keep in mind when choosing your person: select someone whose ethics, client service mantra and skills match your own. Do you recommend referring clients to others, or will you give a valued colleague the chance to buy it? This is the time to make your wishes known, and write them down. Do a quarterly update.

Crisis 66

Crisis Insurance Insurance Banking 66

Stephen Waddington

OCTOBER 4, 2020

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. He’s also writing throughout the election period about issues raised by members. Is this a missed opportunity?

Meeting 78

Meeting Government Energy Employee 78

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations.

Groups 62

Groups Employee Leadership Examples 62

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M. References.

Ethics 75

Ethics Software Meeting Policies 75

Waxing UnLyrical

MAY 24, 2018

I have to interject a Super Bowl reference here, because my Eagles won their first championship title in 2018 and I wouldn’t be a good Philadelphian if I did not mention that. Finally, it goes without saying, and you probably know this, but I’m going to say it anyway – be ethical. Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Beyond PR

JUNE 14, 2018

“It’s that idea of going back to the roots of PR and focusing on the strategic management of relationships, in a way which only humans can do, and where PR are the only professionals who can do it in a way that’s ethical and effective,” he said. Getting Back to PR Fundamentals. There is some evidence this shift is already underway.

Pitching 45

Pitching Content Marketing Ethics Course 45

PRSay

JULY 8, 2019

This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Through this lens, the PRSA Code of Ethics can serve as a valuable reference point for helping PR professionals to behave ethically inside, as well as outside, of their work environments.

Ethics 131

Ethics Banking Employee Study 131

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say.

Media 74

Media Viral Video Newspapers 74

PR 20/20

JULY 30, 2019

Grab a pen and paper and write down what you stand for. Reference your core values and stick to it.”. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He counseled marketers to get ahead of artificial intelligence before artificial intelligence gets ahead of them.

Case Study 50

Case Study Privacy Data Technology 50

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. The one who finds the interesting stories. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Solo PR Pro

AUGUST 4, 2020

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours. In his recent Inc.

Ethics 68

Ethics Banking Employee Study 68

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M. References.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M. References.

Ethics 40

Ethics Meeting Software Policies 40

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. That was in reference to HubSpot’s acquisition of Kemvi, a startup that used machine learning to enable sales reps. Its market cap is $14.3

How To 59

How To Marketing Enterprise Data 59

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. contractual) or informal where you simply refer each other for projects or share work overflows during busier times.

System 40

System Government Insurance Insurance 40

PR Conversations

DECEMBER 11, 2014

Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Another area that results in research inaccuracy relates to the framing of questions , where answers by the respondent are impacted.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

OCTOBER 12, 2011

But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually beneficial relationships.

Knowledge Base 40

Knowledge Base Newspapers Ethics Writing 40

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.

Digital PR 62

Digital PR Report How To Pitching 62

MaccaPR

MAY 28, 2015

Ethically ambiguous? By not naming the astronaut in ‘Message To Space’ and using commercial storytelling for the event, I think Hyundai was within the boundaries of dramatization ethics as consumer viewers understand them.”. “Was the spot intentionally misleading?” asks Preston. Source: Hyundai ). “You It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

How To 62

How To SEO Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: $99/mo for Lite Version 3. Be specific.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: $99/mo for Lite Version 3. Be specific.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Using the Buzzmarker allows you to craft emails without leaving the blog page, so you can easily reference any information from the target blog post within your email. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: $99/mo for Lite Version 3. Be specific.

Tools 62

Tools Blogging Pitching Google 62

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Contently - Strategy

DECEMBER 1, 2022

Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Is ethical manufacturing a priority? Write a company mission statement based on your findings. Write your one-liner. Last but not least, you’ll want to write a paragraph or two that describes your company.

Strategy 99

Strategy Brand Branding How To 99