Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. Reference: Redmond, J., Some of these relationships may result in mentors or allies that you can count on when needed.

Internal 208

Internal International Ethics Journalism 208

5W PR

NOVEMBER 24, 2023

Bias in AI Bias in AI refers to the unfair and often unintended discrimination exhibited by machine learning models and algorithms. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

Burrelles Fresh Ideas

OCTOBER 3, 2023

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” However, this territory comes with its own set of challenges: Ethical concerns: The ethics of using children to promote products or services is a contentious issue.

Brand 83

Brand Branding Marketing Ethics 83

The Proactive Report

FEBRUARY 17, 2023

Brand affinity refers to the emotional connection that consumers have with a brand. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130

Brand Branding Ethics Engineering 130

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

PRSay

MAY 25, 2022

What we now popularly refer to as “misinformation” and “disinformation” — that is, untruths propagated unintentionally or intentionally — “is not new,” Hardin said. The phrase refers to news and information that is “true, useful, clear and correct” and can “enhance the quality of society,” she said. Serving the greater good.

Publicity 136

Publicity Journalism Media Education 136

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. Some can even create specific clothing lines that refer to specific societal or political issues.

Trends 88

Trends Fashion Brand Branding 88

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Maxim Behar

AUGUST 4, 2022

The important thing is again how to get out of such a situation and how a politician reacts and behaves, and I am not referring only to Prime Minister Petkov, I am also referring to many other politicians on both the left and the right side. Host: Is political PR coming into play or not?

Ethics 52

Ethics Newspapers Government Television 52

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 203

Ethics Automotive Technology Conference 203

5W PR

FEBRUARY 12, 2023

Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. It also means fashion brands are going to become a lot more transparent about their work ethics. Some can even create specific clothing lines that refer to specific societal or political issues.

Trends 78

Trends Fashion Brand Branding 78

Axia PR

NOVEMBER 7, 2021

There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article. Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view.

Wikipedia 62

Wikipedia Company Ethics How To 62

PR in High Definition

MARCH 27, 2024

As a topic, AI is broadly covered in the news, from specific stories about regional regulations to wider discussions surrounding the technology’s ethics. By directing efforts to topics your company will continuously refer to, you have a better chance of establishing yourself as a reliable voice.

Company 71

Company Technology Ethics Software 71

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). These are some of the same kinds of ethical challenges we have faced before in an updated format.

Journalism 156

Journalism Ethics Customer Service Report 156

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. It’s opinions on social media all day long, 24/7.

Ethics 90

Ethics Journalism Radio Television 90

PRSay

DECEMBER 20, 2021

She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee. Public relations professionals also need to be very aware of cultural references for specific audiences,” Saunders said. Know your audience. Saunders underscored the importance of understanding our audiences.

Ethics 123

Ethics LinkedIn Social Media Agency 123

5W PR

JUNE 2, 2023

Sustainability in Fashion Sustainability in fashion refers to the use of environmentally friendly materials, ethical production practices, and responsible waste management. Communicating a brand’s sustainable practices to customers can be challenging. But it is an important part of building a loyal customer base.

Fashion 88

Fashion Communications Brand Branding 88

Konnect Agency

APRIL 20, 2023

This movement refers to the intentional act of influencers reducing their partnerships with brands and promoting a more authentic and genuine connection with their audience. Deinfluencing is a growing trend among influencers where they actively discourage their followers from making certain purchases, as a way to combat overconsumption.

Trends 52

Trends Marketing Ethics Consumer 52

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. While this holds some truth, it is just the tip of the iceberg for this generation.

Consumer 99

Consumer Social Media Education Advertising 99

Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoffman Agency

AUGUST 8, 2023

A year later, I made it official and ultimately graduated with a Bachelor of Science in Public Relations and minors in Ethics and Sociology. I found a true passion for PR and how I can use my understanding of society to create effective messaging that is still ethical PR for both the client and consumer.

Ethics 36

Ethics Interviews Agency Meeting 36

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 80

Publicity Meeting Policies Employee 80

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. The halo effect, also known as the physical attractiveness stereotype, refers to the habitual tendency of people to rate attractive individuals more favorably for their personality traits or characteristics than those who are less attractive.”

Journalism 52

Journalism Ethics Analysis eBook 52

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Companies can often appear lacking in ethics, and unwilling to show understanding of the importance of compassion and respectful, healthy relationships. Theranos founder and CEO Elizabeth Holmes. The fall has also come at high velocity.

Ethics 98

Ethics Employee Crisis Internal 98

PRSay

SEPTEMBER 6, 2016

This month, the PRSA Board of Ethics and Professional Standards, together with the Arthur W. Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. Sources of ethics education, training, and information.

Survey 60

Survey Ethics Journalism Study 60

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It does not provide information about sources and will make up references. There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. Herein lies a limitation of the use of AI in public relations.

Publicity 98

Publicity Wikipedia Marketing Training 98

Doctor Spin

OCTOBER 9, 2023

This mode of persuasion refers to the credibility or ethical appeal of the communicator, which can be established through demonstrating expertise, integrity, and goodwill. This mode of persuasion pertains to emotional appeal, which involves stirring the audience’s feelings to sway their opinions or actions.

Publicity 52

Publicity Wikipedia eBook Journalism 52

Stephen Waddington

FEBRUARY 24, 2020

It’s one of a number ‘private sector partnerships’ that the Information Society , sometimes referred to as the Information Department, has forged to inform and improve its policy making. They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented.

Government 78

Government Policies Ethics Media 78

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 65

Ethics Construction Guidelines Television 65

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. But cost per clicks is for ads, isn’t it? It’s not for editorial, surely?! … Cue a tool like SEMRush.

Measurement 120

Measurement Advertising Advertising Google 120

Shift Communications

MAY 17, 2023

How we use it: with an eye toward our firm’s ethical standards. One of our leaders refers to ChatGPT as an “intelligent idiot.” The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we use it: with an eye toward our firm’s ethical standards. One of our leaders refers to ChatGPT as an “intelligent idiot.” The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them. Fact-check everything.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. Meltwater starts at $4,000 (annually). Agility PR starts at $1,000 (annually). Propel starts at $199 (monthly, ~$1,200 annually). Prowly starts at $189 (monthly). Print circulation drops again.

Software 88

Software Print Tools SEO 88

Doctor Spin

FEBRUARY 26, 2024

Invite them to refer colleagues within their industry in exchange for a reward, demonstrating respect for their influence and judgment. Offer encouragement and express solidarity, strengthening their conviction in their choice. Referral ask. Show appreciation for the recipient’s opinion and network.

eBook 52

eBook Journalism Course Examples 52