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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. I am not referring to my beloved Harvard or education in general, but the way of upbringing, the age, the attitude to society and its values.

Ethics 52
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what? Well, when you come from a journalism background, that’s kind of how you refer to it.

Ethics 89
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James Shields, the re-discoverer of Bulgaria.

Maxim Behar

We returned from the Port city of Burgas on the Black Sea to Sofia more than happy; newspapers and TV channels informed the whole of Bulgaria about this investment. You came, you promised, met with ministers and mayors, and now you're telling me today to write five sentences, and let's go back to Chicago. So that's it!

Hotels 64
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say.

Media 74
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Maxim Behar in The Career show podcast

Maxim Behar

And that's why I decided to write this book because I saw these huge changes happening in our business. You can't do that sort of thing in a newspaper or on TV. And that's why I decided to write the book "The Global PR Revolution.” Host: Then in those years when you were in the plant you made your first newspaper?