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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. Conclusion Social media accessibility refers to making social media platforms and content accessible and inclusive for people with different forms of disability.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52
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James Shields, the re-discoverer of Bulgaria.

Maxim Behar

You came, you promised, met with ministers and mayors, and now you're telling me today to write five sentences, and let's go back to Chicago. When I entered his modest office (or also referred to as cabinet ) in his home, the first thing I saw facing his desk was a remarkable bronze sculpture (entitled “ The Dying Buffalo”.

Hotels 64
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Mental health awareness action gap

Stephen Waddington

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. Or what will happen when someone does?

Ethics 84
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

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Meeting CIPR President candidate Pete Holt

Stephen Waddington

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. Internal communication and employee engagement have emerged as critical functions in the past six months.

Meeting 78
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It’s time for comms to get serious about ‘cancel culture’

PR in High Definition

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations.

Groups 62