Ethics Pitching Reference Writing 
Newsfile
FEBRUARY 28, 2024
User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.
Buzzstream
NOVEMBER 28, 2023
Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.
Shift Communications
MAY 17, 2023
How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. One of our leaders refers to ChatGPT as an “intelligent idiot.” Use it transparently.
Shift Communications
MAY 17, 2023
How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. One of our leaders refers to ChatGPT as an “intelligent idiot.” Use it transparently.
Sword and the Script
JANUARY 3, 2023
ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”.
Beyond PR
JUNE 14, 2018
“It’s that idea of going back to the roots of PR and focusing on the strategic management of relationships, in a way which only humans can do, and where PR are the only professionals who can do it in a way that’s ethical and effective,” he said. Tisch agrees, describing Argyle’s approach as one of “narrowcasting” and tailoring a pitch.
PR in High Definition
JULY 22, 2019
For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say.
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