Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. Technology and artificial intelligence Conversations are moving away from the bottom line and towards the triple bottom line –profit, people, and the planet. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. . They often break news before anyone else. Dark Reading. ThreatPost. Krebs on Security. infoRisk Today.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. People hate enterprise software. Enter: HubSpot’s Marketing Hub Enterprise. And we’ve rounded up everything you need to know about the new Marketing Hub Enterprise. The key takeaways? And rightly so.

Enterprise 52

Enterprise Marketing Software Energy 52

Agility PR Solutions

NOVEMBER 30, 2022

New survey research from omnichannel comms solutions firm Mitto explores how small and mid-sized business (SMB) leaders view customer experience within their organization and what might be holding them back from deploying CX technologies.

SMB 154

SMB Enterprise Survey Technology 154

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. The general idea is the same. Wikimedia Commons.

Enterprise 177

Enterprise Big Data Technology Analysis 177

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Agility PR Solutions

JANUARY 15, 2024

In the tumultuous economic landscape of 2023, B2B technology companies faced unprecedented challenges. The global downturn, marked by volatile markets and tightening budgets, cast a shadow over businesses, necessitating unprecedented resilience and adaptability, particularly from marketers.

B2B 85

B2B Enterprise Marketing Trends 85

Flack's Revenge

NOVEMBER 26, 2019

Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. So just adding “technology” to PR does not shed much light. Getting press coverage for enterprise tech vs. chips vs. telcos are all very different challenges.

How To 207

How To Enterprise Government Technology 207

Institute for Public Relations

JUNE 7, 2023

New York, NY — The Institute for Public Relations (IPR) and Cision have awarded the Spring 2023 Cision Insights Fellowship award to University of Maryland graduate student Saymin Lee. Lee will receive a $1,200 stipend for publishing a solo-authored research paper on enterprise actors and how they communicate their emerging technologies.

Enterprise 90

Enterprise Technology Communications Publicity 90

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

As we close out 2021, we are seeking a Content Director, Account Supervisor and a Senior Account Executive to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) The ideal team member will have worked with various top B2B tech companies (e.g., Please share!

Communications 156

Communications Enterprise Retail B2B 156

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. The general idea is the same. Wikimedia Commons.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Agility PR Solutions

OCTOBER 31, 2021

New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies’ business practices, from both enterprise purchasers and consumers.

Company 147

Company Enterprise Technology Reputation 147

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Visitors can experience the AI ecosystem of Korea in one place.

YouTube 79

YouTube Marketing Local Chemicals 79

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. I do have a sense of humor. Cision US Inc.

Publicity 86

Publicity Survey Enterprise Pitching 86

Axia PR

JANUARY 26, 2018

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Instead, they look to other companies that benefit from their product offerings, which typically exist within the enterprise, cloud or back end.

B2B 61

B2B Technology Company Enterprise 61

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Onclusive

AUGUST 24, 2020

Millions of articles a day in 100+ languages are, among other things, dissected for their relevance to any topic, the reputation of the publication, the repetition in social media, the sentiment of the article and the sentiment related to every entity mentioned in each article.

Analytics 347

Analytics Engineering System Software 347

Agility PR Solutions

NOVEMBER 21, 2021

The new survey targeting enterprise marketers, with data and insights platform Dynata, also indicates an increasing appetite for, and faith in, new technologies including artificial intelligence to […].

Enterprise 146

Enterprise Brand Branding Marketing 146

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team.

B2B 203

B2B Policies Case Study Enterprise 203

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources.

Software 146

Software Study Enterprise Survey 146

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? You may want to know if your measurement partner can help you set the right goals, apply the best measurement framework, interpret data and insights, provide recommendations to optimize your strategy and maximize your investment in their technology.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JULY 13, 2021

Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

PR 20/20

OCTOBER 31, 2017

Technology utilization. Public relations. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Lead sources. Marketing team. Social media. According to the MarTech Data Report , “.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Location: Paris, France.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

JANUARY 22, 2024

The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. It’s absolutely free to apply… with tremendous upside in terms of recognition, publicity and promotional support if your plant is selected for an award.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Agility PR Solutions

JULY 25, 2022

Today, technology buzzwords seem to get thrown around in team chats, emails, and even at the water cooler. These categories represent modern solutions for modern enterprises. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis.

Analysis 85

Analysis Enterprise Technology Marketing 85

Onclusive

NOVEMBER 17, 2021

It is also an invaluable source of customer feedback and can help pinpoint influential opinion leaders who can help shape a brand’s public image. When it comes to PESTLE analysis, you can set up your social listening to track any PESTLE factor, including social trends, new technology, legislature, economic shifts, and more.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Public Relations Society of America (PRSA) International Conference. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: October 20-22, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 147

Analysis Tools Software SMB 147

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88