Sword and the Script

JUNE 30, 2020

CMOs want PR to report to marketing The Evolution of the Marketing Organization , a study by Deloitte and the CMO Club, found that while 11 different marketing disciplines reported to the CMO , public relations was not often among them. However, 56% of respondents said PR should report to the CMO. Deloitte surveyed 400 CMOs for their report.

Report 118

Report Publicity Survey B2B 118

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Public Relations Society of America (PRSA) International Conference. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: October 20-22, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Sword and the Script

JANUARY 28, 2020

The company will put together enterprise packaging and pricing options for larger buyers. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified. By all public accounts I reviewed, the Notified was a bootstrapped company.

Software 117

Software Tools Publicity System 117

PRSay

OCTOBER 3, 2016

Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” At its essence, Gartner suggests that mobile technology needs to play an active role in a company’s business operations. Mobile technology offers businesses the ability to accomplish a few key things. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The PR tactics like the ones listed here can work together to create positive differentiation in a hyper-competitive atmosphere in which every enterprise scrambles for an advantage. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million for the full year in 2018 , the last full year report the company published as a public company. Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder.

Internal 147

Internal International Tools Software 147

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. That suite contains products for public relations, investor relations and events. Minor notes from the world of PR technology. PR tech mentions.

Software 159

Software Tools Print Technology 159

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication? Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today? Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

SEPTEMBER 24, 2019

After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. Take Chris Forhan for example.

Agency 64

Agency Software Enterprise Marketing 64

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client. Darika: Definitely. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stern + Associates

MARCH 3, 2023

FDR was, among other things, a master of public relations. That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. Sounds grim and deflating, but setting up the problem is key to introducing the solution.

Communications 107

Communications How To Banking Government 107

Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. What does this mean for public relations and corporate communications professionals? Intangible value drivers and value are not going away. If accounting is to give value it should learn to measure and report them appropriately.

Reputation 94

Reputation Measurement Brand Branding 94

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

Barokas

NOVEMBER 6, 2017

New cannabis-focused companies are popping up all over, providing everything from actual flower to edibles to even payment technologies that make banking easier for retailers. These changes have created a niche for enterprising PR folks who are willing to dig deep, learn a new industry and start telling some powerful stories.

Industry 68

Industry Retail Enterprise Banking 68

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. Describe the craziest or most fun story you have written. Any article that meets that criteria is one that I’m proud of.

Transportation 91

Transportation Meeting Report Media 91

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

Bianchi Biz Blog

NOVEMBER 9, 2020

These enterprises are integrating paid, earned, shared and owned media into a cohesive effort to build authority and position themselves as experts. So while securing publicity through media relations is harder than ever, it is also more valuable and more effective than ever.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” As president, she’ll lead the company’s operations and corporate strategy. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Offleash

MARCH 28, 2018

Canonical is the driving force behind Ubuntu, the open-source operating system that is the number one Linux distribution used in the public cloud and that also runs on servers and PCs, edge devices and the Internet of Things. Ever AI offers best-in-class face recognition technology. Contact Robin at robin@offleashpr.com.

Mobile 61

Mobile Engineering Enterprise Big Data 61

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation. AE at Ogilvy.

Agency 28

Agency LinkedIn B2B B2C 28

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. 2) Public relations and complex value propositions. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors.

Case Study 100

Case Study B2B Study Marketing 100

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

MaccaPR

APRIL 18, 2017

public relations people. Mind you, not ALL public relations people. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Wall Street Journal technology titan? governance. embezzlement.

How To 121

How To YouTube Pitching LinkedIn 121

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. It lives at the intersection of business, technology and communications. On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. There are no do-overs, as we only record once!

Strategy 52

Strategy Interviews Pitching Energy 52

Solo PR Pro

JANUARY 12, 2016

Last year marked the 20 th anniversary of my company, and I will continue to participate online, speak at industry events, and provide strategic public relations services to enterprise technology clients. I look forward to continuing to serve Solo PR Pro as board member, community participant and its biggest fan!”.

Resources 40

Resources Community Enterprise Banking 40

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Like most things in life, communication starts in your own backyard.

Internal 40

Internal International Communications Employee 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

SEPTEMBER 22, 2015

stereotypes that persist about women in public relations. For the Italian women I surveyed, a career in public relations was their first choice of occupation. Interview subjects believe an ongoing exploration of the subject remains useful to them, especially in regards to: key (formal and informal) roles held by Italian women in PR.

Interviews 40

Interviews Enterprise Corporate Internal 40

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JUNE 6, 2023

By Rick Murray, Managing Partner There are two schools of thought emerging in the public discourse around generative AI (genAI). Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift.

Enterprise 78

Enterprise Reputation Crisis System 78