ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Yet, in the digital age, technology, time and trends have a way of changing the game. Don’t send the same pitch twice. For the most part, those unwritten rules stand up well.

B2B 147

B2B B2C Enterprise Pitching 147

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners.

Software 85

Software Media Relations Media Pitching 85

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Minor notes from the world of PR technology. Agility PR Solutions; and.

Software 159

Software Tools Print Technology 159

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. earned $13.9

Software 85

Software Pitching Internal International 85

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch.

Transportation 91

Transportation Meeting Report Media 91

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM . All well and good, but things take an interesting turn with ABM (also called key account marketing). ABM is a sales strategy that targets key accounts, rather than taking the typical shotgun approach across markets.

B2B 177

B2B Case Study Enterprise Resources 177

Prohibition

DECEMBER 16, 2022

Gesturing towards the workplace shifts born out of the pandemic, and the difficulty younger generations faced in getting on the career ladder, the campaign positions Starbucks as the perfect space for them, and other enterprising individuals, to forge their own path. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Stern + Associates

MARCH 3, 2023

FDR was, among other things, a master of public relations. That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 107

Communications How To Banking Government 107

Flack's Revenge

JUNE 2, 2015

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. They are extremely influential.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. Any pet peeves with PR people?

Meeting 60

Meeting Automotive Transportation Media 60

Flack's Revenge

MARCH 12, 2019

Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. Startups had the challenge of stealing attention from these and hundreds of other, less glitzy displays. Small Players Get Creative. So, what did work for the smaller exhibitor? A few tactics stood out. Sleight of Hand.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” If you enjoyed this post, you might also like: Is PR Sending More Pitches During COVID-19? [PR

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

MaccaPR

APRIL 18, 2017

public relations people. Mind you, not ALL public relations people. You receive the basics, such as the journalist’s name, email address, phone number, beat, pitching tips, and contact methods. So if you aren’t following a reporter on social, you’ve already hurt your changes of pitching them.”.

How To 121

How To YouTube Pitching LinkedIn 121

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Is the news desk still prevalent in newsrooms?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. That is technology without a strategy.

Agency 64

Agency Software Enterprise Marketing 64

Cision

NOVEMBER 9, 2017

You want to keep a publication’s audience in mind and what they might want to read about, as well as the tone and style they’d like to read it in. I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. You’ve previously written for Mic and TechRadar.

Journalism 0

Journalism Enterprise Travel B2B 0

Sword and the Script

AUGUST 1, 2023

Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” Those pitches are limited to 200 words or less.

Software 128

Software Pitching Ethics Privacy 128

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more. How could that be?”.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it.

Internal 64

Internal International Data Media 64

Ethical Voices

JUNE 20, 2022

My experience in public relations started when I was in college, I was at USC (Go Trojans) and my mentor was Kenneth Owler Smith , who many people who are involved with PRSA, will know. Today, I have got my own enterprise and doing more in the world of cyber security. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. Sales Pitches. No matter what, we’re showing data to someone else that we probably shouldn’t be, unless we’re using the Google Analytics account of the business we’re pitching. Larger companies and enterprises often have multiple Google Analytics accounts. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Can you automate the pitching process? Public relations, when done well, behaves in a more exponential fashion. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising SEO Software 60

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. These would include the various roast grades like “City+” and “Full City”, terms that the general public wouldn’t necessarily use, but connoisseurs would. Vice President, Marketing Technology. Data-Driven.

Social Media 60

Social Media Media Data B2C 60

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

B2B 60

B2B Enterprise Resources Retail 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions.

Conference 36

Conference Journalism Web Comparison 36

Bad Pitch Blog

JANUARY 30, 2006

The next pitch was sent in by Stephen Baker at BusinessWeek. COMPANY will be announcing two exciting products at the TECHNOLOGY conference in CITY , and we wanted you to be among the first to not only know about them, but we would like the opportuniity to not only disucss them with you but to give you a demo. We''ll stop there.

Pitching 40

Pitching Technology Enterprise Energy 40

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A

Publicity 85

Publicity Training Technology Data 85