Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. 100 million internal comms platform.

Analysis 151

Analysis Tools Software SMB 151

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? What are their international and global capabilities? If you have an international or global business, you’ll want to make sure that your PR measurement partner can serve the needs of multiple geographies and business units.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The CEO wants PR focused on sales The 2019 Global Comms Report by Center for Public Relations at USC Annenberg found about 45% of communicators reported to the CEO while 28% reported to marketing.

Report 118

Report Publicity Survey B2B 118

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations.

Measurement 185

Measurement Communications Analysis Data 185

Agility PR Solutions

JANUARY 27, 2020

New Deloitte research reveals that growing consumer expectations, a breakdown of traditional “walls” and emerging technologies have given rise to a digital identity crisis. The post Digital identity crisis—brands grapple with personalization, security challenges appeared first on Agility PR Solutions.

Crisis 88

Crisis Brand Branding Enterprise 88

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? GTCR and Cision made $2.25

Internal 64

Internal International Data Media 64

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A press release is not public relations. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. A spreadsheet is not accounting.

Marketing 104

Marketing Comparison Enterprise Technology 104

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Employee 40

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. The company will put together enterprise packaging and pricing options for larger buyers. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 117

Software Tools Publicity System 117

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. Goals for publishing brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. Goals for publishing brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content. Goals for publishing brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show. – Rachel.

Automotive 109

Automotive Mobile Transportation Enterprise 109

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England.

Tools 170

Tools Government Crisis Public Affairs 170

Shift Communications

FEBRUARY 4, 2015

Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Just a few examples: If you’re a SaaS provider, understand how different departments within your enterprise client interact (e.g. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Is this a rebrand?

Software 159

Software Tools Print Technology 159

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. That is technology without a strategy.

Agency 64

Agency Software Enterprise Marketing 64

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. At the same time, our work is tightly and delicately connected to culture, values, public opportunities, political and economical situation, timing of each particular country, county, city and even household or authority. .

Corporate 159

Corporate Groups Local Enterprise 159

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. Article level data helps PR “to understand which journalists and publications perform best” and in turn “focus efforts on the journalists who move the needle.” billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. Today, he’s an AE at Edelman and specializes in Enterprise Technology, the Cannabis Industry and Startups. Hannah began her PR journey as a public relations intern. AE at Ogilvy.

Agency 28

Agency LinkedIn B2B B2C 28

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more. How could that be?”.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. 2) Public relations and complex value propositions. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors.

Case Study 100

Case Study B2B Study Marketing 100

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It starts with public interest and then carries over to media interest. Planning for failure | Jump to text. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. where he ran a national public awareness campaign for the National Institute of Mental Health (NIMH). 3) You specialize in technology.

Marketing 50

Marketing Wireless Software Journalism 50

Shift Communications

AUGUST 8, 2016

Larger companies and enterprises often have multiple Google Analytics accounts. Even if we’re just training internally at our companies, we may have many different accounts and features. Vice President, Marketing Technology. For example, we can see in the Demo Account Google’s eCommerce data. Training Videos and Tutorials.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

JUNE 27, 2017

Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Few are the buyers willing to part with six or seven figures on enterprise technology because a vendor wrote a blog post. 1) Hands on marketing leadership. Give our services a try. Talk to Us!

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Share it internally and through email outreach… Because our world is so fragmented these days, you want to merchandise your broadcast coverage everywhere your audience is. It lives at the intersection of business, technology and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

Stuart Bruce

MAY 20, 2016

They reflect the economic and technology trends in which organisations operate. What does this mean for public relations and corporate communications professionals? If you want to know more about how to use professional public relations to manage, enhance and protect your corporate and brand reputation then please get in touch.

Reputation 94

Reputation Measurement Brand Branding 94

Shift Communications

MAY 22, 2015

Public and visible customer validation – reviewing the coverage, most pieces include large customer names. Are you generating new features of your service or technology fast enough? For public companies, it’s an interesting duality. Large platform to tout competitive differentiation given media’s focus on this phenomenon.

How To 60

How To Financial Enterprise System 60