Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch the right media.

Pitching 160

Pitching Media Enterprise Media Relations 160

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Dates/Locations: Varies.

Conference 256

Conference Content Marketing Marketing Internal 256

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 4: 80% of B2B Social Media Leads Come From LinkedIn. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media.

Employee 66

Employee Enterprise Media Survey 66

Stephen Waddington

JULY 28, 2020

Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model.

Tools 135

Tools Software Enterprise Measurement 135

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Social Media Masterminds. If you are teaching, working, or a part of social media in some way, you have to join this group. The Social Media Professors Community.

Community 40

Community Social Media Media Sports 40

Stephen Waddington

OCTOBER 22, 2019

Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Every other operational area in the enterprise has been through this transition. Meeting Cision CEO Kevin Akeroyd I got the chance to meet Akeroyd at Cision’s CommsCon conference in London last November.

Tools 60

Tools Enterprise Software Technology 60

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise.

B2B 147

B2B B2C Enterprise Pitching 147

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. The one-way “broadcast” approach in PR was killed by the rise of social media years ago. Sometimes perception truly is reality. Hang on to your credibility. Get out in the “field.”

Agency 140

Agency Enterprise Energy Retail 140

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Ethical Voices

APRIL 17, 2023

That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. ” So, I ended up taking a job at IBM as head of global media relations. You’ve obviously got to have really good social listening.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. Pricing for Propel ranges from $250-$600 per month. Vetted acquired by ITK Information Services. click image for higher resolution).

Software 88

Software Pitching Measurement Enterprise 88

Prohibition

AUGUST 4, 2021

With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected. Prohibition PR provides the best in online reputation management services, including social media monitoring and response. Public Relations (PR).

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3

B2B 105

B2B Leadership Marketing Blogging 105

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

In the same way customers look at comments on Yelp to choose a yoga studio or vegan bistro, most B2B decision-makers consider online reviews before making expensive investments on behalf of their enterprise. What if the result of the team’s efforts is rotten tomatoes? A powerful type of product review comes in the form of an analyst report.

B2B 159

B2B Interviews Enterprise Report 159

The Resolution Blog

AUGUST 27, 2015

How often in PR are we tasked with putting together a media coverage report for our clients? Created by Criminally Prolific, a team of ‘growth hackers, inbound marketers and PR hustlers,’ Just Reach Out is a DIY media relations tool designed to help entrepreneurs and startup companies that cannot yet afford a PR firm do their own PR.

Tools 120

Tools Pitching Enterprise Web 120

The Resolution Blog

AUGUST 26, 2015

CoverageBook: How often in PR are we tasked with putting together a media coverage report for our clients? Reid Wegley (@reidwegs) is a national media relations expert, crisis counselor and social media strategist at Voxus PR, based in Seattle. That seems cheap for such intelligence. About Reid Wegley.

Tools 120

Tools Pitching Web Enterprise 120

Polaris

JANUARY 21, 2015

A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands. The blogger may decide to call you out, either on their blog or on social media. Media Relations' Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: 2: Including dormant blogs.

Agency 100

Agency Pitching Enterprise Policies 100

Bianchi Biz Blog

OCTOBER 24, 2022

Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Sword and the Script

OCTOBER 29, 2019

Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. Prezly does not provide a media database – that is a ready-made list of media contacts. 5) Prezly bakes in GDPR compliance. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

JANUARY 17, 2023

I realized that I was ready to build my own personal enterprise and work my way vs. building someone else’s business. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. How do I do Predictive Media Planning? Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 4) Personal social media engagement. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. Learn more: press release , blog post. 5) Picks from the vendor blogs.

Industry 85

Industry Media Technology Employee 85

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. You can read more about how we approach the customer journey for our enterprise clients on the SHIFT website. This week we break down the more granular details. Objectives.

Company 60

Company Analysis Healthcare Product Launch 60

Sword and the Script

JUNE 30, 2020

Marketing is more inclined to use its headcount to fill other marketing roles, and so the communicator gets stretched thin trying to support everything: marcom, media relations, content marketing, analyst relations, investor relations, social media, event marketing, HR marketing , channel marketing, and internal communications.

Report 116

Report Publicity Survey B2B 116

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Solo PR Pro

AUGUST 2, 2016

Media relations is a conundrum. Maria Coppola Cummins: I do think specialists are back in versus those who say they do media, internal, crisis, marketing, advertising, social media, jack of all trades. Too many companies/organizations are still running on email and that is both a problem and an opportunity.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

Media relations is a conundrum. Maria Coppola Cummins: I do think specialists are back in versus those who say they do media, internal, crisis, marketing, advertising, social media, jack of all trades. Too many companies/organizations are still running on email and that is both a problem and an opportunity.

Industry 40

Industry Trends Customer Service Internal 40

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

AUGUST 3, 2021

For example, it has a similar partnership with Industry Dive, which owns titles like Marketing Dive and Social Media Today. It also has a partnership with ALM (American Lawyer Media) which I’ve tested with a client with moderate results. Media monitoring. Gini Dietrich breaks down media monitoring tools.

Software 85

Software Case Study Pitching Technology 85

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. For example “media relations” or “influencer marketing” might each have its own unique set of keywords.

Brand 208

Brand Branding How To SEO 208

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112