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Choosing the best media database, campaign management and reporting tools

Onclusive

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370
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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. and the Social Shake-up in May in Atlanta.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. The same holds true with clients, partners, and internal bosses.

Agency 140
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We’ve been busy in our Detroit office…

Barokas

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

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B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 Nobody can.

B2B 108
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Should the Public Relations Report to the CEO or CMO?

Sword and the Script

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. What about HR?

Report 119
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Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. It’s important to note this report is a snapshot in time and the rating can change.