ISEBOX

JANUARY 5, 2016

Traditionally, pharmaceutical public relations strategies have focused on pushing brand-centered messages out to the press and talking at consumers. Now with Social Media, the pharmaceutical communications environment has experienced a cosmic shift, allowing enterprises and their audiences to communicate directly.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

And tools like Copyleaks will become more important for PR firms and other businesses to protect sensitive data at the enterprise level. Plus, they can share insights and experiences that help strengthen media relations and position the PR team as an essential resource for editorial.

Trends 333

Trends Industry Data Government 333

Sword and the Script

MARCH 14, 2023

The free version has a waitlist and will be available “starting on March 31, 2023” according to a press release.

Software 85

Software Media Relations Media Pitching 85

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JULY 28, 2023

Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. and LinkedIn. So, the landscape is highly fragmented, on top of being limited.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Dark Reading is perfect for enterprise IT and network security professionals, providing the most up-to-date information about products, management strategies, architectures and security policy. They often break news before anyone else. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. .

Enterprise 296

Enterprise Trends Journalism Resources 296

Onclusive

JANUARY 5, 2021

Director of Communications, Enterprise Real Estate Company (>1000 employees). Onclusive allows me to easily organize a robust PR program using tags and other filters, so that I can drill down and really measure impact of media coverage based on a number of parameters.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. Business leaders specifically believe AI is going to be fundamental in the future. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch the right media.

Pitching 160

Pitching Media Enterprise Media Relations 160

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Ethical Voices

APRIL 17, 2023

That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. ” So, I ended up taking a job at IBM as head of global media relations. I spent 16 years in Washington. I worked in both the Reagan and Bush administrations.

Enterprise 69

Enterprise Ethics Engineering Technology 69

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise.

B2B 147

B2B B2C Enterprise Pitching 147

Melissa Agnes

MARCH 12, 2014

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. It’s no longer sufficient to simply rely on the professionals to defend your reputation. This starts with a common sense approach.

Report 243

Report Crisis Communications Crisis Management Crisis 243

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media.

Employee 66

Employee Enterprise Media Survey 66

Stephen Waddington

OCTOBER 22, 2019

Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Every other operational area in the enterprise has been through this transition. Meeting Cision CEO Kevin Akeroyd I got the chance to meet Akeroyd at Cision’s CommsCon conference in London last November.

Tools 60

Tools Enterprise Software Technology 60

Stephen Waddington

JULY 28, 2020

Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model.

Tools 135

Tools Software Enterprise Measurement 135

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. The Godfather, Part II (1974) – Government Relations. Of course, the band wants the article to portray them as musical geniuses – great PR!

Tools 170

Tools Government Crisis Public Affairs 170

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Enterprise Media Print 98

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. AutoMobili-D is a show floor within NAIAS that highlights the advancements in technologies that help people and goods move more freely.

Automotive 109

Automotive Mobile Transportation Enterprise 109

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Every media relations pro knows that an agency person who misleads a reporter has probably lost a contact forever. ” It’s part of research, but sometimes we don’t get enough “real-world” information about important audiences (even if that world is social media.) Hang on to your credibility.

Agency 140

Agency Enterprise Energy Retail 140

PR in High Definition

JULY 9, 2018

Firefly will increase NGINX’s brand awareness across all three European markets, with the agency set to handle media relations activity including press relations, speaker programs, awards, and news hijacking. Firefly will also manage analyst relations activities, directly supporting the lead pipeline.

Groups 69

Groups Communications Pinterest Enterprise 69

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. Pricing for Propel ranges from $250-$600 per month. Vetted acquired by ITK Information Services.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. drove ~50% media coverage (and a boatload of backlinks). most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

OCTOBER 29, 2019

Mr. Wynants pointed out it’s an optional feature and customers that use it tend to link it up with a dedicated email address that is just used for media relations. Prezly does not provide a media database – that is a ready-made list of media contacts. 5) Prezly bakes in GDPR compliance. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 117

Measurement Communications Survey Web 117

The Resolution Blog

AUGUST 26, 2015

CoverageBook: How often in PR are we tasked with putting together a media coverage report for our clients? Reid Wegley (@reidwegs) is a national media relations expert, crisis counselor and social media strategist at Voxus PR, based in Seattle. That seems cheap for such intelligence. Tweet me @reidwegs with your ideas.

Tools 120

Tools Pitching Web Enterprise 120

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story.

Meeting 74

Meeting Report Media Automotive 74

The Resolution Blog

AUGUST 27, 2015

How often in PR are we tasked with putting together a media coverage report for our clients? Created by Criminally Prolific, a team of ‘growth hackers, inbound marketers and PR hustlers,’ Just Reach Out is a DIY media relations tool designed to help entrepreneurs and startup companies that cannot yet afford a PR firm do their own PR.

Tools 120

Tools Pitching Enterprise Web 120

Polaris

JANUARY 21, 2015

A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands. Media Relations' Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: 1: Targeting inappropriate bloggers. A PR agency approaches a wine blogger with information on a new iOS game.

Agency 100

Agency Pitching Enterprise Policies 100

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

In the same way customers look at comments on Yelp to choose a yoga studio or vegan bistro, most B2B decision-makers consider online reviews before making expensive investments on behalf of their enterprise. What if the result of the team’s efforts is rotten tomatoes? A powerful type of product review comes in the form of an analyst report.

B2B 159

B2B Interviews Enterprise Report 159

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? This is because media relations is getting harder (68% of PR pros say so), and both owned media and paid media play a critical role in breaking through the clutter. click any image for higher resolution). 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Prohibition

AUGUST 4, 2021

Public relations campaigns are designed to achieve a specific goal by utilising different strategies, tactics, and activities. PR activities range from media relations engaging with the press, publications, crisis management, online PR using content marketing and social media marketing. Owned Media. Earned Media.

Reputation 62

Reputation Brand Branding SEO 62

5W PR

OCTOBER 26, 2018

This can be a rewarding enterprise, but it can also be a difficult one. When you want to increase your market base or fan base, a good option may be to reach out to or connect with a group that is less represented in your market. While diversity is a hot topic today, courting diversity can blow up in your face if you mishandle the message.

How To 60

How To Enterprise Groups Brand 60

Sword and the Script

JANUARY 20, 2018

AR and VR provide a way to see and interact in a way that wasn’t previously possible and points to several examples including this one: “Hexagon is a global IT provider for geospatial and industrial enterprise applications. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 98

Case Study B2B Study Marketing 98

Beyond PR

JUNE 27, 2016

CNNMoney.com: Former Vocativ Executive Director Alex Koppelman ( @AlexKoppelman ) has enlisted as the media editor at @CNNMoney. Alex brings along a wealth of experience as a political editor at The New Yorker and as an enterprise editor at The Guardian.

Insurance 61

Insurance Insurance Film Television 61