Remove Community Remove Enterprise Remove Media Relations Remove Social Media
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

The same process can be used to create blog posts, articles, social media updates, or whatever copy you might need. In addition to writing your release, Taylor will also write social media updates based on the text and tone you’ve selected. The better your inputs are into the AI – the better your outputs will be too.

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Building a Community: The Next Frontier for Social Media Professionals

Karen Freberg

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

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Why innovation in PR tech is so slow

Stephen Waddington

Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media. The tool market is built on media relations and not public relations, or even the integrated PESO model. Thank you to all the contributors.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

The PR community needs the competition. Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. For our enterprise and feature stories, we always aim to incorporate the human element as well. You can follow Cristina on social media here: Twitter.

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

I realized that I was ready to build my own personal enterprise and work my way vs. building someone else’s business. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. So, I had an office set up.

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