Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. The basic premise of the technology is to help businesses collect customer data and better interact with them.

Tools 75

Tools System How To Software 75

Flack's Revenge

MARCH 12, 2019

I am often asked by clients how to build trade show buzz and booth traffic. Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on. Small Players Get Creative.

Trade Shows 136

Trade Shows How To Enterprise Video 136

PR 20/20

OCTOBER 31, 2017

Technology utilization. Book a hackathon with PR 20/20, or learn how to host your own hackathon. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. They don’t respond to me-too pitches. He doesn’t want a sales pitch or a networking meeting.

Pitching 174

Pitching Enterprise Exercises Agency 174

Bianchi Biz Blog

MAY 22, 2023

So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. So think lidar, radar, artificial intelligence, supply chain management tech, ride-hailing apps, battery and electric vehicle technology, hydrogen fuel cells, thermal imaging cameras or any new auto-related technology that I’ve missed.

Automotive 75

Automotive Meeting Report Real Estate 75

Flack's Revenge

MARCH 16, 2016

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. What is the best way to pitch seed investors? Their checks are in the $750K range.

Enterprise 120

Enterprise Pitching Software Mobile 120

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Minor notes from the world of PR technology. Agility PR Solutions; and.

Software 154

Software Tools Print Technology 154

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

Media Relations 149

Media Relations Media Print Software 149

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. Today, I have got my own enterprise and doing more in the world of cyber security. One issue that comes to mind was there was a fellow that was head of marketing with a technology company.

How To 52

How To Ethics Technology Course 52

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. earned $13.9

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. This is a progression of a feature the company announced last month, where its software reviews your pitch and suggest reporters. Sometimes a gate stands between you and a palace.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Flack's Revenge

JUNE 2, 2015

He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Forrester is a distant second. Why care about the Magic Quadrant?

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Prohibition

DECEMBER 16, 2022

Gesturing towards the workplace shifts born out of the pandemic, and the difficulty younger generations faced in getting on the career ladder, the campaign positions Starbucks as the perfect space for them, and other enterprising individuals, to forge their own path. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 93

Software Banking Technology Data 93

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. Multimedia content hubs offer additional opportunities to track what content is or isn’t resonating with the media you’re pitching.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. As such, a number of companies are building innovative tools in the PR technology space.” * * * Do you work for a PR tech vendor?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Doing something is more powerful than saying it. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Cision

NOVEMBER 9, 2017

How has your experience in journalism shaped your thinking on PR? I’ve gotten great experience in understanding how to tell stories! I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. It’s a great one-two punch we can provide our clients. Rapid fire!

Journalism 0

Journalism Enterprise Travel B2B 0

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. Sales Pitches. No matter what, we’re showing data to someone else that we probably shouldn’t be, unless we’re using the Google Analytics account of the business we’re pitching. Larger companies and enterprises often have multiple Google Analytics accounts. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters.

Marketing 63

Marketing Pitching Corporate Tools 63

Bad Pitch Blog

JUNE 25, 2007

New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. Of course we''re going to show you how awful this is, but first we need to tell you all that Saul’s new gig started today (and congratulations on new digs along Eighth Avenue to all Timesman!).

Pitching 40

Pitching Enterprise Analysis Data 40

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. Take a giant step back: Rebekah Iliff .

Creativity 100

Creativity Pitching Writing Conference 100

Flack's Revenge

OCTOBER 24, 2019

A distributed decentralized network, database or ledger Agenda: We focused on the state of buzz in blockchain space, a case study, the new rules in PR, how to attain PR and branding success for your venture. Where is blockchain now?

Case Study 24

Case Study Enterprise YouTube Pitching 24

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Josh joins this Crain Communications company to move Advertising Age into the future of media and marketing technology.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

PR 20/20

APRIL 2, 2019

HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. In turn, sales can then prioritize lead follow ups and customize their pitch to the prospect’s interests. What’s this job you ask? Sales enablement. Lead Scoring.

Enterprise 84

Enterprise Data Examples Marketing 84

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. It’s not necessarily about content or technology, he explained in his keynote. Only 20 percent. Commit to customers.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Then you'll create content that isn't all about pitching or landing the sale.”. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters.

Marketing 87

Marketing Resources Technology Internal 87

Cision

AUGUST 10, 2015

Here is how to do it. For Thunderbird users, here is how to use templates. Email templates are an example of how good planning at the outset of a project can save you lots of time later on. Wondering how to get your email pitches read by journalists? Read the tip sheet today!

Software 120

Software Mobile Video Examples 120

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Can you automate the pitching process? Vice President, Marketing Technology. This is an interesting question because Tom’s right.

Advertising 60

Advertising Advertising SEO Software 60

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! The first showcased “Impact Startups” selected by conference organizers for their adherence to some of the UN’s 17 Sustainability and Development Goals (SDGs).

Conference 36

Conference Journalism Web Comparison 36