Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. . Traditional marketing functions are no longer set up to win. I look at it like a game of Go.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 183

Enterprise Tools Technology Privacy 183

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? How do you track where things are, where they are going, and leverage this insight for PR? Image by Free-Photos from Pixabay. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Burrelles Fresh Ideas

JULY 25, 2023

Fortunately, there are many business data management tools and systems that aim to centralize processes, track projects, and collect valuable insights on how the public might perceive specific campaigns. The basic premise of the technology is to help businesses collect customer data and better interact with them.

Tools 74

Tools System How To Software 74

Stephen Waddington

NOVEMBER 26, 2020

In this presentation I want to provide an introduction to the PR tool market, where to use tools and how to engage with a tool vendor. Enterprise social networks, messaging, scheduling, and video have all been adopted. Building a tool stack based on use cases Start defining a tool stack by asking three questions.

Tools 175

Tools How To Agency SEO 175

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 106

Communications How To Banking Government 106

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. I wanted to understand the magic in those people, how they’re able to thrive in their work and not burn out.” What creates a sustainable, high performer today?

How To 80

How To Leadership Enterprise Groups 80

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? How do you track where things are, where they are going, and leverage this insight for PR? Image by Free-Photos from Pixabay. The general idea is the same.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

MAY 11, 2020

She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more. Wishing you productive days at work, from home — and welcome to our new shared reality. Whitney Wells is an account director at BAM Communications with 10-plus years of experience. Photo credit: charles deluvio.

How To 138

How To Transportation Enterprise Meeting 138

PR 20/20

OCTOBER 31, 2017

Technology utilization. Book a hackathon with PR 20/20, or learn how to host your own hackathon. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. Lead sources. Marketing team. Social media.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Flack's Revenge

MARCH 12, 2019

I am often asked by clients how to build trade show buzz and booth traffic. Cloudify Spire connects and controls distributed networks, devices, and applications from the core to the edge – it is a great answer to the pressing need to bring sprawling IoT and other edge devices into the fold and help enterprises and telcos deploy SD-WAN and 5G.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Onclusive

NOVEMBER 17, 2021

With Onclusive’s enterprise-grade social listening technology, you can monitor mentions of your company, competitors, topics, and influencers, as well as social sentiment, across major social networks in real time. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on Thursday, November 18th.

Analysis 195

Analysis Media Reputation Trends 195

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Flack's Revenge

JUNE 1, 2017

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops! How to stand apart?

Enterprise 166

Enterprise Software Technology Marketing 166

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI and related technologies can vastly simplify your blogging efforts. BrightEdge is a global leader in enterprise organic search and content performance. There's a good reason for that.

Blogging 73

Blogging How To Engineering Tools 73

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

SEPTEMBER 26, 2023

As leaders aspire to leverage new technological advancements such as AI, it’s important to ensure that the organization can successfully move through the entire data-value creation process. These frameworks show how to monetize what you need to monetize, who’s involved, and what the overall organizational implications are.”

Data 77

Data Strategy System Enterprise 77

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Ragan Conferences. Date/Location: Varies.

Conference 256

Conference Content Marketing Marketing Internal 256

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. Today, I have got my own enterprise and doing more in the world of cyber security. One issue that comes to mind was there was a fellow that was head of marketing with a technology company.

How To 52

How To Ethics Technology Course 52

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas.

B2B 114

B2B Marketing How To Survey 114

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer. Or thereabouts. I’m blaming it on the blur that’s been time the last several months.

Internal 147

Internal International Tools Software 147

The Proactive Report

MARCH 30, 2018

Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University. One way they’re dealing with this issue is a hiring binge to bring in data- and analytics-savvy personnel.

Measurement 113

Measurement Analytics Mobile Enterprise 113

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. The post Marketing Manager or Managing Editor: How to Streamline Content Overload appeared first on Barokas Communications. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ). Source: The State of PR Technology 2023 Report by Prowly. The second feature is a “biography generator.”

Software 121

Software Pitching Ethics Privacy 121

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? For example: Are you preparing to pitch your technology company CEO to Kara Swisher, the influential Recode blogger and former.

How To 121

How To YouTube Pitching LinkedIn 121

Flack's Revenge

MARCH 16, 2016

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. February’s NYETM featured a panel that offered some very helpful tips.

Enterprise 120

Enterprise Pitching Software Mobile 120

PRSay

JULY 6, 2016

With today’s new technologies and easily-accessible data, why are so many still getting it wrong? Jamali says many communicators understand the value of their data but they don’t know how to put it all together. *This article was provided by Cision , a PRSA partner. Invest In Analysis. Public relations is already a full-time job.

How To 99

How To System Measurement Data 99

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

Media Relations 147

Media Relations Media Print Software 147