ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Flack's Revenge

MARCH 8, 2022

In this post I explain the relevance of predictions in technology and PR, and about armchair superforecasters who can do a radically better job than experts. Predictions in PR, Technology and Society. Looking beyond just PR, technology prognostication is big business. Some of you may have seen my post about surfing tech trends.

Technology 156

Technology Comparison System Enterprise 156

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners.

Software 85

Software Media Relations Pitching Media 85

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Yet, in the digital age, technology, time and trends have a way of changing the game. But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise. Don’t send the same pitch twice.

B2B 147

B2B B2C Enterprise Pitching 147

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It also allows for pitching through the platform, which checks off distribution. I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Minor notes from the world of PR technology. Agility PR Solutions; and.

Software 152

Software Tools Print Technology 152

ImPRessions - Crenshaw Communications

AUGUST 15, 2018

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. For female founders of successful technology businesses, there’s likely to be greater opportunity for plum speaking engagements, simply because they are so rare.

Conference 136

Conference Enterprise Technology Financial 136

Sword and the Script

JUNE 7, 2022

Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. They have bitten off a lot in a short period of time – and undoubtedly have much work to do on integrating people, process and technology – so we’ll have to see where this turns out. earned $13.9

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company added “Essentials” and “Pro” versions to its traditional model it’s now calling “Enterprise.”

Media Relations 147

Media Relations Media Print Software 147

Bianchi Biz Blog

OCTOBER 5, 2020

While I’m particularly interested in the future of transportation topics like autonomous vehicle technology and eVTOLS (flying cars), these all fall under a broader interest I have in cities. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch.

Transportation 91

Transportation Meeting Report Media 91

Flack's Revenge

SEPTEMBER 15, 2020

If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM . All well and good, but things take an interesting turn with ABM (also called key account marketing). ABM is a sales strategy that targets key accounts, rather than taking the typical shotgun approach across markets.

B2B 177

B2B Case Study Enterprise Resources 177

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Bianchi Biz Blog

OCTOBER 24, 2022

It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Flack's Revenge

MARCH 12, 2019

Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. Startups had the challenge of stealing attention from these and hundreds of other, less glitzy displays. Small Players Get Creative. So, what did work for the smaller exhibitor? A few tactics stood out. Sleight of Hand.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Flack's Revenge

JUNE 2, 2015

It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Forrester is a distant second.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 106

Communications How To Banking Government 106

Prohibition

DECEMBER 16, 2022

Gesturing towards the workplace shifts born out of the pandemic, and the difficulty younger generations faced in getting on the career ladder, the campaign positions Starbucks as the perfect space for them, and other enterprising individuals, to forge their own path. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Is the news desk still prevalent in newsrooms?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020. As such, a number of companies are building innovative tools in the PR technology space.” * * * Do you work for a PR tech vendor?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. That is technology without a strategy.

Agency 63

Agency Software Enterprise Marketing 63

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 113

Software Tools Publicity System 113

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 121

Software Pitching Ethics Privacy 121

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. See item #1 here for more. How could that be?”.

Data 87

Data Enterprise Survey Instagram 87

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Have your materials at the ready – the pitch, description, images, samples and giveaway items – so when the PR team identifies these last-minute opportunities, you can jump on them without delay.

Survey 60

Survey Enterprise Radio Print 60

Cision

NOVEMBER 9, 2017

I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. There is a growing understanding of technology that is becoming a baseline, no matter the industry or media vertical. It’s quite interesting to be on the front lines during change.

Journalism 0

Journalism Enterprise Travel B2B 0

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it.

Internal 63

Internal International Data Media 63

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. Sales Pitches. No matter what, we’re showing data to someone else that we probably shouldn’t be, unless we’re using the Google Analytics account of the business we’re pitching. Larger companies and enterprises often have multiple Google Analytics accounts. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Ethical Voices

JUNE 20, 2022

Today, I have got my own enterprise and doing more in the world of cyber security. One issue that comes to mind was there was a fellow that was head of marketing with a technology company. One technology company I worked with, their new marketing person came in and she saw public relations as press agentry.

How To 52

How To Ethics Technology Course 52

Bad Pitch Blog

JUNE 25, 2007

New York Times'' Technology reporter Saul Hansell sent us a worse-than-usual pitch that we have been baffled by. So anyway, think about this: Now someone who gets pitched EVERYTHING will have an opportunity to say “Look what I have” on his own blog. And here’s the pitch he called out.

Pitching 40

Pitching Enterprise Analysis Data 40

Flack's Revenge

OCTOBER 24, 2019

Gartner Group, leading IT advisory and market research in enterprise tech published a Hype Cycle report that showed blockchain is in the trough of disillusionment Blockchains rose with the growth and excitement of crypto and bitcoin, that has changed.

Case Study 24

Case Study Enterprise YouTube Pitching 24

The Hoffman Agency

APRIL 2, 2019

Experiences such as pitching in Seoul at midnight, running workshops with almost every nation across Asia represented, and meetings in rooms with some of the best views on the planet.

Enterprise 52

Enterprise Agency Meeting Exercises 52