The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. Those experiences helped shape my world view and taught me how to report in difficult situations with patience and empathy, which is a practice I try to take to every story. I started in high school and never stopped.

Meeting 74

Meeting Report Automotive Media 74

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Date/Location: Varies.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Wall Street Journal technology titan? For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Ethical Voices

APRIL 17, 2023

It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things. The job is not to tell a story to get people to believe something, the job is to get the enterprise to be worthy of trust.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. How has your experience in journalism shaped your thinking on PR? It’s a great one-two punch we can provide our clients.

Journalism 0

Journalism Enterprise Travel B2B 0

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. Today, I have got my own enterprise and doing more in the world of cyber security. They want to be on the cover of the usual Wall Street Journal, New York Times, et cetera.

How To 52

How To Ethics Technology Course 52

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” This page is designed to help you understand how to get mentioned here. >>>

Internal 147

Internal International Tools Software 147

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Further, it was a touchpoint in the sales cycle for roughly one-third of enterprise deals with an average selling price for a SaaS product with an ASP of $1.3 Try our services.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Beyond PR

AUGUST 10, 2016

Telling the story of your conversion rate and revenue generation from pay-per-click search engine marketing is a lot easier than showing the direct revenue impact of organic media pickup in the Wall Street Journal. Secondly, marketing is quite often in the driver’s seat from a planning and execution perspective.

Company 40

Company Case Study How To Product Launch 40

Contently - Strategy

APRIL 3, 2019

This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise. Speakers: Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health ( Slides ). Stacy Simpson, SVP & CMO, Genpact ( Slides). Ask a Content Strategist.

Enterprise 71

Enterprise Content Marketing B2C Data 71

Mark My Words

DECEMBER 18, 2022

“I think it is incredibly impressive because she could be spending her time in Mykonos and not engaging with any of this at all,” said Bullough, who was asked to write about how the West allowed Russian oligarchs to launder their billions shortly after the Ukraine war started. Her podcast also began in February.

Film 60

Film Interviews Enterprise Fashion 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. One enterprising PR practitioner has launched Metaverse Public Relations. Image credit: Unsplash.

Software 85

Software Internal International Pitching 85

Journalistics

MARCH 24, 2015

How will you produce all of this content? – the biggest challenge for most organizations is figuring out how to produce all the content they know they need to be creating. There are hundreds of posts out there on how to measure social media and content performance – I’ll spare you the details in this post.

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? G2Planet Blog: Six Compelling Stats and Facts About Enterprise Event Marketing.

Industry 71

Industry Marketing Enterprise Mobile 71

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 116

Measurement Communications Survey Web 116

Sword and the Script

AUGUST 1, 2023

The multi-pitch generator is only available for enterprise customers ( see pricing ). Source: State of PR and Journalism Salaries 2023 by Muck Rack. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. The second feature is a “biography generator.” Long work hours. “57%

Software 121

Software Pitching Ethics Privacy 121

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal. They called the agency and they said, “There’s this story in the Wall Street Journal, we don’t know who this new beer is.

Ethics 71

Ethics Agency Journalism Corporate 71

Flatiron Communications

JULY 5, 2022

I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. Notable quotables from Betsy Reed: “One of the things we’ve learned in the past few years is that while it’s necessary for journalism to serve as a fact-checking function of those in power…it’s not sufficient.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

MAY 16, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. South Florida Business Journal: Mel Meléndez ( @melmelendez ) tackles the top role as the new editor-in-chief of @SFBJNews.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. how long it took to get traction. how far X dollars go (e.g. How to get started: Get familiar with some basic math terminology (it really is fun!). when something began.

Exercises 62

Exercises Measurement Enterprise Technology 62

Reputation Us

NOVEMBER 28, 2022

If nothing else, Musk knows how to attract attention and garner captivating headlines.”. If nothing else, Musk knows how to attract attention and garner captivating headlines.”. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

NOVEMBER 9, 2021

Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. The report says journalism email open rates dropped 8% from 36% to 28%. His market size estimate jives with the $4.1

Software 92

Software Banking Technology Data 92

Cision

JUNE 8, 2015

What I want to do in this post is to examine how to best use social media for crisis communication. Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 This is particularly evident at scale, but is true for enterprises of any size.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Contently - Strategy

DECEMBER 12, 2018

Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. “The first thing I did was go around to every person I thought could possibly touch content in any way and say, ‘What do you think I should do, and how can I help you do your job?'”

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

NOVEMBER 22, 2016

“Our use of media intelligence has evolved from just media monitoring to helping us understand how to drive engagement,” he says. When we make key decisions about where we should be doing our paid media placements, media intelligence helps us understand how to make those decisions.”. #4: 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

APRIL 11, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. The Dish left the blogosphere a year ago and now Andrew has decided to return to long-form journalism.

Travel 40

Travel Media Enterprise Policies 40

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

OCTOBER 3, 2017

ROI: How to Ruin a Content Marketing Initiative. At another, the company, a marketing director found that that a blog I championed was a touchpoint on roughly one-third of the enterprise deals with ASP north of $1 million. How did she know? How can we measure and improve the performance of the content over time?

Content Marketing 64

Content Marketing B2B Survey Analysis 64

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. How did your time as an on-air reporter at CNBC prepare you for the role you have now? He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Local news and indy journalism more trusted. “I Prediction, hope and a billion-dollar idea.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50