Cision

SEPTEMBER 10, 2020

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers.

Journalism 120

Journalism How To Writing Blogging 120

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. And the increases aren’t just in how many journalists are using social, but also how many different types of social media they’re using.

Journalism 120

Journalism Social Media Study Media 120

Cision

JANUARY 5, 2016

But how can you tell stories that will still generate leads and drive results? The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JANUARY 28, 2016

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Read our free white paper! McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Wadds Inc.

OCTOBER 12, 2023

I’ve included an example below from a recent paper published in the Journal of Public Relations Research. Parsing a paper using the Anthropic Claude 2 large language model and asking the AI bot for a summary, key arguments, and the method takes 15 minutes. Timothy Coombs & Elina R.

Crisis Communications 116

Crisis Communications How To Crisis Analysis 116

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 190

Communications Sports Journalism Fashion 190

Agility PR Solutions

NOVEMBER 8, 2021

As fake news continues to plague journalism—and arguably, democracy itself—journalists are […]. The post Journalists say the fake news epidemic isn’t improving—and they don’t know how to fix it appeared first on Agility PR Solutions.

How To 176

How To Journalism Study Strategy 176

Cision

SEPTEMBER 19, 2017

And you hear journalists complain about this lack of differentiation in how the PR community pitches them. The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Cision

SEPTEMBER 15, 2016

So how do you ensure that you stand out? Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. How did you get your start in communications?

Journalism 0

Journalism Policies Strategy Survey 0

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Want proof? Why Are You Writing? For Whom Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Axia PR

FEBRUARY 7, 2023

In this episode, Kim Ades, founder of Frame of Mind Coaching and co-founder of The Journal That Talks Back, joins host Jason Mudd to discuss why there is a high turnover rate for young PR professionals and how to slow it. Tune in to learn more!

How To 101

How To Journalism 101

Cision

JULY 25, 2017

Bell holds a degree in journalism from the University of Missouri School of Journalism. The post How to Growth Hack a Successful Backlink Strategy appeared first on Cision. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Strategy 257

Strategy How To SEO Engineering 257

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. Many journalists in this category believe that social undermined journalism and express concern about copyright infringement issues related to using social platforms. ” Meet the Architects.

Social Media 202

Social Media How To Media Journalism 202

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? The post How to Use Multimedia For Better PR Campaigns appeared first on Cision. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Who would have thought that TV newscasts would be produced from a kitchen table or living rooms transformed into makeshift studios for anchors to broadcast from inside their homes?

Skype 206

Skype How To Crisis Pitching 206

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

Shift Communications

NOVEMBER 6, 2014

But how many keep a journal? How do you train your brain to have a “writer’s mentality” that constantly spews brilliant content? A diary or a journal is, by definition, a daily written record of things – news, happenings, ideas, thoughts, opinions, questions, you name it. Many marketers and PR professionals keep a blog.

Journalism 142

Journalism Marketing Writing Creativity 142

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Other than special sections, we aren’t going to cover generic topics (how to find a house, etc.) It has to be really unique.

Real Estate 223

Real Estate Local Pitching Media 223

Ishmael's Corner

JULY 27, 2020

The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Bryan Glick, Editor-in-Chief, Computer Weekly In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including.more.

How To 195

How To Storytelling Communications Publicity 195

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. How to Bridge The Measurement Disconnect?

How To 223

How To Marketing Storytelling Measurement 223

Stern + Associates

OCTOBER 10, 2023

“The average office worker is only able to focus on one task for less than three minutes,” says Hari, bestselling author of “ Stolen Focus: Why You Can’t Pay Attention – and How to Think Deeply Again ” (Crown), one of Amazon’s best books of 2022. Learn How To Get It Back appeared first on Stern Strategy Group.

How To 62

How To Film Interviews Employee 62

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals.

Communications 150

Communications How To Case Study Community 150

Konnect Agency

SEPTEMBER 30, 2019

By that, I mean that I finish my tasks on time and by end of day and feel that I have a good grasp on how to manage my time to be the most productive. A best practice to set this into motion can be embarking on the habit of journaling your actions on a daily basis vs. drafting your typical task-based list. Happy journaling, Laura.

Journalism 60

Journalism Survey Crisis Meeting 60

OnePitch

SEPTEMBER 14, 2022

For reference, the WSJ Pro Venture Capital covers venture capital and the global startup ecosystem and is “a premium membership product for elite practitioners, powered by The Wall Street Journal’s peerless reporting.” The post Pitches That Placed: How to Pitch WSJ Pro Venture Capital appeared first on The TypeBar.

Pitching 68

Pitching How To Journalism Interviews 68

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 162

Social Media Publicity Media Journalism 162

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Cyrus Shepard of Moz wrote a great article describing his experiments with content style : how added “structure” for content pieces increased the length of time readers engage with the content.

How To 308

How To Tools SEO System 308

Stern + Associates

JANUARY 10, 2024

As we kick off our third season of Minds Worth Meeting, Justin Louis speaks with journalist and UC Berkeley Graduate School of Journalism lecturer Nick Romeo about his new book, “ The Alternative: How to Build a Just Economy.”

Meeting 107

Meeting Journalism Policies Groups 107

Cision

NOVEMBER 21, 2017

It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that? How to Create an Effective Monitoring Strategy. The post How to Use Dynamic Listening to Reach New Customers appeared first on Cision.

How To 149

How To Social Media B2C Television 149

Critical Mention

DECEMBER 3, 2019

This is also true of some important industry and academic journals. However, once the free trials are over, users must consider how many paywalls they are willing to pay. Users can access stories from worldwide news sources and industry trade journals with just Critical Mentions login credentials. Until next time!

How To 90

How To Journalism Radio Newspapers 90

Institute for Public Relations

OCTOBER 6, 2023

But research suggests it’s wise to proceed with … Continue reading How to Safely Integrate Generative AI into Your Communication Workflow → Could the days of drafting tedious copy, counting clips and performing media analysis be over? The prospect of each PR pro having a robot underling is a tempting one.

Communications 75

Communications How To Analysis Tools 75

Contently - Strategy

JANUARY 25, 2023

Tip: To stay on top of trends, read SEO-specific publications like Search Engine Journal as a part of your routine. The post How to Adapt Content to Rank in Voice Search Results appeared first on Contently. Write content that answers questions. Don’t want to miss an update?

SEO 88

SEO How To Mobile Engineering 88

Shift Communications

AUGUST 29, 2023

We’ve used them to secure high-impact coverage, from trade outlet features to articles like this in The Wall Street Journal. Steps to self-regulation can be an avenue to show good faith efforts as the industry continues to discuss how to establish governance standards.

Survey 60

Survey How To Storytelling Corporate 60

Deirdre Breakenridge

JUNE 10, 2015

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. So make sure you make the most of every opportunity you are given, and one day you will find that every step you took, no matter how small, led you to where you are today. Every opportunity is what you make of it. … Read more.

Film 150

Film How To Journalism Writing 150

Deirdre Breakenridge

JUNE 10, 2015

A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. So make sure you make the most of every opportunity you are given, and one day you will find that every step you took, no matter how small, led you to where you are today. Every opportunity is what you make of it. … Read more.

Film 150

Film How To Journalism Writing 150

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. When we need expertise in life or business situations, we often look to experts for help.

Publicity 138

Publicity Journalism Crisis Study 138