PRSay

DECEMBER 5, 2019

Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. Their press releases, pitches and conversations with journalists mention this aplenty. Get more media pitching knowledge from Michael Smart here. But it wasn’t.

Software 141

Software Survey Pitching Local 141

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Bianchi Biz Blog

AUGUST 21, 2023

I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland. What advice do you have for PR people that want to pitch you? How long have you been in journalism and how did you get started?

Meeting 73

Meeting Automotive Engineering Journalism 73

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Why not open the list up to all sorts of local “influencers? Get Verizon employees involved.

Case Study 131

Case Study Wireless Company Local 131

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. Scott is also an employee at Life Time Savage now.

Radio 167

Radio Journalism Interviews Energy 167

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Don’t fall for a slick pitch. One of the more memorable corporate responsibility programs we managed was a partnership between mattress giant Sleepy’s and local emergency management and homeless entities offering beds for a variety of circunstances. employee engagement?

Local 120

Local Corporate Groups Ethics 120

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. The chronically late employee. Proceed with caution! PR tales of terror.

Agency 136

Agency Pitching Construction Print 136

PR Fuel

NOVEMBER 4, 2020

You spend your days working on your business and managing your team of employees. You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. But publications like local or national newspapers have some authority. Easy to Start.

Media 105

Media SEO Newspapers Pitching 105

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

Shift Communications

JULY 13, 2016

As a PR person whose sole purpose is to pitch media opportunities, it is hard for me to ever believe that there can ever be a slow news day. Most days, I sit down at my desk and set myself up to be a pitching machine, identifying audiences that I believe will be as passionate about what I am pitching as I am.

Pitching 60

Pitching Employee Local Survey 60

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink.

Print 60

Print Media Travel Wireless 60

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. If you run a small business, local media can help you reach your target audience. Your pitch has to stand out since journalists get many of them. You can count on them when connecting with your target audience.

Creativity 110

Creativity Data Measurement Product Launch 110

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. So for an employee, the nice thing to do is say, oh, the press release is good enough. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Prohibition

NOVEMBER 10, 2021

Unlike other video promotions, Dollar Beard Club don’t use a wide range of cleverly shot footage or scripted content – instead they project a confident sales pitch through an explainer video which is simple and effective in describing their product and hooking their target audience of young men. Starbucks – A Year of Good.

Video 62

Video Sports Film Employee 62

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Encourage employees to share the news as well.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Barokas

DECEMBER 4, 2018

Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in. As always, keep a close eye on news cycles through December, and look for additional opportunities to response pitch breaking news with a holiday angle.

Survey 60

Survey Enterprise Radio Print 60

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. 3: Find the local angle. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR Breakfast Club

JUNE 29, 2014

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. It is critical that employees feel that they belong to the organization, not in the sense of possession, but in the sense of belonging to a club or feeling valued. Creativity. Team Spirit.

Employee 48

Employee Skype Agency Internal 48

Communications Conversations

NOVEMBER 12, 2020

I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. I returned to Minnesota PRSA in 2015 to pursue accreditation (APR) to give me an edge in pitching clients as a solopreneur again. You were also a solo pro off-and-on for years.

Publicity 174

Publicity Leadership Corporate Agency 174

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Beyond PR

APRIL 26, 2016

Although you may not have a dedicated PR department, one of the easiest ways to spread the word about your company is by establishing relationships with the local media in your area. Before you can begin pitching the media, though, you have to know who they are. Partner with a charity. Book speaking engagements.

Small Business 40

Small Business Nonprofit Local Community 40

Mindful Marketing

MARCH 7, 2016

This week I am working on a few new business pitches for brands I would be very proud to work for. I really miss Sunday lunch in a local gastro pub and of course the ease of traveling to other nearby countries. Product pitching is not widely done and I am finding in the US it is going in that same direction.

Communications 50

Communications Marketing Travel Pitching 50

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Ethical Voices

JANUARY 23, 2023

The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. Incorporate ethics into your company values, employee training and culture. What is the best piece of ethics advice you ever received?

Ethics 76

Ethics Publicity Education Reputation 76

Bad Pitch Blog

MARCH 23, 2006

. - From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. From there, we''ll remind everyone that a news release does not double as a pitch.

Pitching 40

Pitching Wireless Local Newspapers 40

Solo PR Pro

JANUARY 14, 2020

My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. And I still cold pitch now and then, follow up, check in with people, etc. . – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc.

Insurance 110

Insurance Insurance Banking Groups 110

Ethical Voices

MARCH 14, 2022

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. I am just finishing my term as president of my temple locally. How do you recommend people facing work through it?

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

SEPTEMBER 18, 2018

I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. Not only is it great for SEO, but it helps with potential investors, employees and clients that see we are active in the news ourselves. 7) How has your nonprofit experience helped you professionally?

Media Relations 69

Media Relations Media Insurance Insurance 69

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. From my experience, smaller rounds — less than $25 million — should generally be pitched as exclusives, because larger media outlets are increasingly passing on embargoed funding news. In funding PR, size matters. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. When asked, “Why?”

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

AUGUST 7, 2023

She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. What advice do you have for PR people that want to pitch you? I’ll reply to that email probably 100 times out of 100, regardless of how off-base the pitch might be.

Journalism 79

Journalism Meeting Newspapers Automotive 79