PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Blink.

Print 60

Print Media Travel Wireless 60

Prohibition

NOVEMBER 10, 2021

Unlike other video promotions, Dollar Beard Club don’t use a wide range of cleverly shot footage or scripted content – instead they project a confident sales pitch through an explainer video which is simple and effective in describing their product and hooking their target audience of young men. Starbucks – A Year of Good.

Video 62

Video Sports Film Employee 62

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. Part of that was interviewing people at a metro stop and getting their takes on this. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Ethical Voices

JANUARY 23, 2023

The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. Incorporate ethics into your company values, employee training and culture. Listen to the full interview, with bonus content, here What is the best piece of ethics advice you ever received?

Ethics 77

Ethics Publicity Education Reputation 77

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. 31: Nicole Wojno of UserIQ. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I am just finishing my term as president of my temple locally. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum. ” Great question.

Ethics 52

Ethics Publicity Data Agency 52

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Mindful Marketing

MARCH 7, 2016

This week I am working on a few new business pitches for brands I would be very proud to work for. I really miss Sunday lunch in a local gastro pub and of course the ease of traveling to other nearby countries. Product pitching is not widely done and I am finding in the US it is going in that same direction.

Communications 50

Communications Marketing Travel Pitching 50

ImPRessions - Crenshaw Communications

APRIL 23, 2019

But that’s not how things work— not when there are dozens of notable deals pitched daily. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. In funding PR, size matters. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

Bianchi Biz Blog

AUGUST 7, 2023

She even went to his funeral locally (we asked their permission) – it was a full military funeral with honors – and photographed it and gave all the pics to the family. What advice do you have for PR people that want to pitch you? I’ll reply to that email probably 100 times out of 100, regardless of how off-base the pitch might be.

Journalism 79

Journalism Meeting Newspapers Automotive 79

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Victorious PR

FEBRUARY 22, 2023

Here’s the conundrum—hiring a PR firm for your public relations is costly, training a team or employee in-house is timely, and not doing either of those things is detrimental to your success. Learn how to successfully pitch a journalist and write a successful pitch to get into top publications.

Real Estate 52

Real Estate Course Pitching Education 52

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. While researching the communications needs for a local free health clinic, Jennifer realized that the clinic’s core challenge was the shortage of volunteer healthcare providers. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Beyond PR

JULY 26, 2016

Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. When SMTs started out, the first interviews started around 6 AM. Needless to say, it’s all a bit overwhelming.

Strategy 40

Strategy Media Radio How To 40

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Newsrooms in the U.S. million businesses nationwide.

Media 52

Media Newspapers Pitching Blogging 52

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school. I panicked.

How To 116

How To Film Agency Corporate 116

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. For me, as a local government employee, there are clear political boundaries. They all share freely and all see the benefit. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. If it’s interesting, you can pitch it for coverage. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

Bianchi Biz Blog

JANUARY 23, 2023

Certainly, supply line nightmares continue to wreak havoc across the board, at every level, and the loose labor market (employee-friendly) is not helping manufacturers, especially on the warehouse floor, but really everywhere. What advice do you have for PR people that want to pitch you? Have a good angle. Ay pet peeves with PR people?

Meeting 78

Meeting Report Chemicals Media 78

PR Fuel

OCTOBER 16, 2018

Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science.

Web 40

Web Pitching Local Report 40