ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Don’t fall for a slick pitch. If the company you’re representing doesn’t have quite as natural a tie-in, it may be wise to do some creative brainstorming at the outset to help determine the right cause. Our local partners knew the “lay of the land” and were cooperative on every level.

Local 120

Local Corporate Groups Ethics 120

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. The data may also inspire you to develop a creative campaign that paints your company in the best light. Find Creative Angles.

Creativity 102

Creativity Data Measurement Product Launch 102

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Ethical Voices

DECEMBER 18, 2023

When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. So for an employee, the nice thing to do is say, oh, the press release is good enough. We agreed to do a market research project with them.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 64

Pitching Analytics Enterprise System 64

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Breakfast Club

JUNE 29, 2014

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched.

Employee 48

Employee Skype Agency Internal 48

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Hustle and pitch.

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. My advice would be that the fastest and least expensive way to generate leads is to speak locally through workshops.Chamber of Commerce. Local colleges partnerships. And I still cold pitch now and then, follow up, check in with people, etc.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. This Business Insider article was a matter of that. Sarah Babbit. Account Director.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 27) Executives and employees as the way through the clutter.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Mindful Marketing

MARCH 7, 2016

This week I am working on a few new business pitches for brands I would be very proud to work for. The English approach to creativity mixed with a bit of cynicism. I really miss Sunday lunch in a local gastro pub and of course the ease of traveling to other nearby countries. What do you miss about the UK? I am a people person.

Communications 50

Communications Marketing Travel Pitching 50

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

prTini

MARCH 29, 2016

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Beyond PR

JULY 26, 2016

Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

AUGUST 12, 2014

I did part-time gigs filming football games for coaches, volunteered for the local cable access channel, landed an internship at WCVB Boston, which at the time was the #1 ranked ABC affiliate in the country and I had a reel of documentaries and creative projects compiled over many late nights the last couple years of school.

How To 116

How To Film Agency Corporate 116

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Unfortunately the same isn’t true for local media. It’s critical to cutting through a cluttered media environment.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Hustle and pitch.

Real Estate 57

Real Estate How To Web Case Study 57

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Also, call up a few really creative friends or colleagues to come to your aid. Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list.

Communications 40

Communications Pitching Writing Social Media 40

Communications Conversations

MAY 3, 2016

While researching the communications needs for a local free health clinic, Jennifer realized that the clinic’s core challenge was the shortage of volunteer healthcare providers. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working.

Sports 0

Sports Leadership Internal International 0

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. They all share freely and all see the benefit. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81