Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. If you need local press, however, your choices are more limited.

Measurement 52

Measurement Communications Survey System 52

Victorious PR

FEBRUARY 22, 2023

Here’s the conundrum—hiring a PR firm for your public relations is costly, training a team or employee in-house is timely, and not doing either of those things is detrimental to your success. Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. How do we do this?

Real Estate 52

Real Estate Course Pitching Education 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Does reputation top profit?

Software 126

Software Case Study Advertising Advertising 126

PR in High Definition

MARCH 24, 2020

It means multiple countries can secure coverage, but long-term has minimal effect on brand awareness or reputation. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. If local spokespeople are available, the next hurdle to overcome is engaging them.

Local 48

Local Case Study Agency Resources 48

Ethical Voices

JANUARY 23, 2023

Simply put, we reposition and protect brand reputations. The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. She knew how important her reputation was, and she quite frankly, was really embarrassed that we had a copy of this letter.

Ethics 77

Ethics Publicity Education Reputation 77

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. If you run a small business, local media can help you reach your target audience.

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Creativity Data Measurement Product Launch 102

ImPRessions - Crenshaw Communications

APRIL 25, 2017

In PR a failure could be characterized as a campaign that never caught fire, a pitch that fizzled or a relationship that went badly off course. Compared to the giant ice pop, this one was just a local promotion, but it was far more alarming. Can You Head Off PR Failures? The “Iron Man 3” fake attack.

Retail 168

Retail Course Local Brand 168

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Brand relevance versus brand reputation | Jump to text. Influence of local newspapers | Jump to text. Local news has certainly become more relevant. And, the reality is, in this digital world, relevance is even more important than reputation.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Polaris

FEBRUARY 16, 2015

It started when one of the displaced employees went to the media to tell his side of the story. And it didn’t stop until RBC’s chief executive Gord Nixon issued an apology promising the 45 employees they would all find comparable employment at the bank. 3: Find the local angle. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. I like this approach because it is straightforward.

How To 83

How To LinkedIn Tools Google 83

Communications Conversations

NOVEMBER 20, 2017

She has a sterling reputation. I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

FEBRUARY 12, 2019

The result is pointless at best and a reputational issue at worst. You can build beautiful websites and apps, you can publish gorgeous branded content via Facebook and Instagram but if you fail to meet the expectation of your public you’ll face reputational issues. It’s frequently broadcasted with no effort to listen or engage.

Publicity 79

Publicity Community Pinterest Reputation 79

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 18, 2018

It’s not part of reputation management for the business but for you. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. This is something that takes time, but will help in the long run, both for your business and your value.

Media Relations 69

Media Relations Media Insurance Insurance 69

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science.

Web 40

Web Pitching Local Report 40

PR Fuel

JUNE 26, 2018

7 Free Reputation Management Tools to Add to Your Arsenal. 7 Local Search Marketing Tips for Dominating Your Region. 5 Tips for the Perfect Elevator Pitch. 10 Stupid Employee Relations Mistakes. The 10 Commandments of Writing Web Content. 20 Easy Ways to Generate New Blog Topics. 7 Tips for Better Business Networking.

Writing 40

Writing Resources Web Newspapers 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. They all share freely and all see the benefit. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81