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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Livestream goes mainstream.

Trends 407
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Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

MaccaPR

What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? Employers used to go to market for talent and for clients essentially the same way. Consumers give you their money.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. The most successful businesses?

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174
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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

Things began to continually get worse,” said Kristin Seay, Delta’s director of employee communications. People were starting to panic about their travel plans and were seeking reassurance.”. Internal messages repurposed for news media. The company’s communications team found itself pivoting into crisis mode.

Crisis 78
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? In the travel sector, we’re all about keeping up with innovations. Maximizing 5 Major Tech Innovations. Furthermore, a study by Tata Consultancy Services reported 71.9

Hotels 198
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Miami International Airport lands major industry comms award with newsroom

Presspage

Through September 2017, Miami International Airport was dealing with Hurricane Irma, which severely affected the airport's operations. The recognition of Miami International Airport was long due even before it responded to the Irma crisis. On November 7, Miami International Airport was named the recipient of the Peggy G.