Deirdre Breakenridge

OCTOBER 20, 2015

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

Education 150

Education Training Course Social Media 150

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways. Time to flood the airwaves!

How To 99

How To Corporate Storytelling Conference 99

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. Which PR agency services are most relevant to your business’ primary needs?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. They need to be educated, entertained and enlightened.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. B2B PR educates customers. That’s where B2B brands have an opportunity to educate their market.

B2B 170

B2B Brand Branding Education 170

Remote PR Jobs

AUGUST 31, 2022

Start by educating your c-suite on the specifics of PR and your approach. Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. How to Provide.

Publicity 208

Publicity How To Storytelling Construction 208

Contently - Strategy

SEPTEMBER 21, 2021

Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. Social impact storytelling drives purchase consideration. I wrote about the research behind the power of social impact storytelling in December , and now our own research backs this up.

Brand 145

Brand Branding Banking Survey 145

The Hoyt Organization

MAY 20, 2024

Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Through engaging marketing campaigns with expert storytelling, or strategic messaging about your services, you’ll be viewed as a legitimate and trustworthy healthcare provider. What are your goals? We can do the same for you.

Healthcare 81

Healthcare Publicity Reputation Nonprofit 81

Cision

DECEMBER 14, 2015

A piece of content is only as good as the strategy behind it. At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Gini says that storytelling is more important than ever for your brand.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Onclusive

FEBRUARY 14, 2023

How to communicate your brand’s environmental sustainability authentically     Let’s assume that you’ve mapped your stakeholder audiences, you understand what drives them, and perhaps you even have an ESG strategy in place or underway. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Confab, The Content Strategy Conference. PRWeek Awards. Dates: March 19, 2020. Location: New York, NY.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling.

Marketing 88

Marketing How To Ethics Insurance 88

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

Remote PR Jobs

SEPTEMBER 25, 2023

A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works. Explain how PR works. Shana Starr is CEO of Bastion Elevate

Travel 100

Travel Education Storytelling Company 100

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

They should be an integral part of any B2B PR strategy. . Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Trade allow more in-depth storytelling. Fewer paywalls = more eyeballs. This weeds out many casual readers.

B2B 319

B2B Company SMB Automotive 319

Shift Communications

AUGUST 29, 2023

Coverage shifted from ChatGPT (December 2022’s top topic) and general business education to real-world application and impact. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Storytelling is the underlining theme for social media pros. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Storytelling Techniques: Formatting Your Brand Video. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications 161

Communications Storytelling Film Training 161

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. Q10: What advice do you have for students and pros with respect to content strategy in 2018?

Twitter 157

Twitter Storytelling Community Writing 157

PRSay

NOVEMBER 1, 2023

In her role for ESPN College Football & College Networks, Brooks leads day-to-day PR strategy for ESPN’s college football portfolio, including ABC Saturday Night Football and the College Football Playoff. I saw my parents doing something they loved, with education. After delivering the PRSSA Keynote on Oct. I was a college athlete.

Sports 78

Sports Ethics Television Storytelling 78

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 117

Video Communications Strategy Product Launch 117

PRSay

DECEMBER 22, 2023

Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Crisis and conflict exist for every company, organization or entity; no one is immune to it.

Crisis Management 157

Crisis Management Crisis Crisis Communications Ethics 157

The Proactive Report

DECEMBER 6, 2018

The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. The Pillars of Storytelling. People: Show the human side of your business and tell your customers’ stories.

Video 145

Video Trends Marketing B2B 145

5W PR

JUNE 14, 2023

There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. By using appealing imagery, engaging storytelling, and taste-focused marketing campaigns, brands can entice consumers to try their cheap healthy snacks. However, marketing cheap healthy snacks comes with unique challenges.

Marketing 88

Marketing Consumer Education Retail 88

ReimaginePR

SEPTEMBER 26, 2016

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s the radically simple truth: Your content marketing strategy must be completely centered on the customer. Win at SEO. Don’t Give Up.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

5W PR

SEPTEMBER 8, 2023

These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement. Storytelling Text posts can allow brands to tell stories, share anecdotes, and convey brand narratives without the need for video production.

Product Launch 78

Product Launch Marketing Video Education 78

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Confab, The Content Strategy Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334