Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Choosing Your Marketing Strategy.

Storytelling 284

Storytelling B2C Retail Measurement 284

PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. One mistake I see communicators make is jumping right into video content creation before setting the strategy. Evaluation.

Storytelling 117

Storytelling Video Strategy Analytics 117

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. A well-designed PR strategy should be that voice. PR strategies must strike a delicate balance—highlighting the benefits of the tech while addressing concerns and potential downsides in an open, transparent manner.

Technology 170

Technology Strategy Privacy Healthcare 170

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

Ishmael's Corner

FEBRUARY 8, 2021

The Art Of Storytelling In Business Communications And Public Relations. The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Many (most?)

Strategy 176

Strategy Storytelling Examples Communications 176

Agility PR Solutions

DECEMBER 6, 2023

Modern communication strategies are incomplete without visual storytelling. Now, the landscape of media pitches has witnessed a significant transformation.

Pitching 110

Pitching Strategy Brand Branding 110

Presspage

NOVEMBER 29, 2022

But, corporate comms teams in the aviation industry are facing many complexities in the process of owning their communications strategy - and ultimately - building their brand. Unfortunately, this has meant that the priorities in our communication strategy had to be adapted,” said their spokesperson.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. This is where strategy and tactics come into play. Now it’s time to make your strategy a reality.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. This guide will discuss some key healthcare public relations strategies.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

Deirdre Breakenridge

DECEMBER 4, 2018

24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change. Youth engagement through the art of digital storytelling. Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps.

Strategy 78

Strategy Marketing Ethics Mobile 78

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.

Travel 78

Travel Strategy How To Local 78

5W PR

OCTOBER 9, 2023

Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. PR strategies must be culturally sensitive and adapted to each target market. Market research Thorough market research is the foundation of successful global PR strategies.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 431

Storytelling Data Social Media Strategy 431

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy.

Strategy 220

Strategy Measurement Advertising Advertising 220

Prowly

JUNE 8, 2017

Set up a story-driven marketing strategy and make your business gain a competitive advantage. The post Stories We Tell — Why Can Storytelling Be A Secret Weapon For Startups? By crafting a compelling story, you can help your company get the attention it deserves. appeared first on Prowly Magazine.

Storytelling 165

Storytelling Strategy Marketing Company 165

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. Adjust those strategies based on data insights. Definition & Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Inclusive messaging Craft marketing messages that reflect the cultural nuances and values of the target audience. The post What is Cultural Marketing?

Strategy 78

Strategy Marketing Local Groups 78

Landis PR

AUGUST 22, 2022

It’s what drives good storytelling. First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels. The post PR Best Practices: Strategies Before Tactics appeared first on Landis PR. Photo courtesy of Pexels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

PRSay

JANUARY 18, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. So, I studied Latin in high school and college. Conjugated verbs. Language is a constant.

Storytelling 146

Storytelling Tools Newspapers Pitching 146

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Cision

JANUARY 22, 2020

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 411

Storytelling Data Social Media Strategy 411

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Storytelling Measurement 370

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The post Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Mobile Ensure a seamless and user-friendly mobile booking experience.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” Proactive ideas are a cornerstone of effective PR At its heart, PR is about managing perceptions through effective storytelling. Here’s why.

B2B 156

B2B Company Storytelling Retail 156

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

Storytelling 645

Storytelling Trends Corporate Facebook 645

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. This obviously derives from theatre that is performed on stage, but how does this translate to the content within your PR strategy? There are many ways to tell a story.

Storytelling 137

Storytelling Film Blogging Video 137

PRSay

FEBRUARY 21, 2023

Referencing Melton’s article in February’s annual writing and storytelling issue of Strategies & Tactics , John Elsasser, the newspaper’s editor-in-chief and host of S&T Live , asked about having “a healthy dose of doubt” when starting a writing project. Writers need ‘a healthy dose of doubt.’

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Stern + Associates

SEPTEMBER 14, 2016

The post Why Storytelling in Marketing is a Powerful Strategy appeared first on Stern Strategy Group. What story can we tell to evoke emotion in our audiences? Things that hit a nerve make the best stories and the stories that sell make your customer the hero.

Storytelling 48

Storytelling Strategy Marketing Groups 48

Prohibition

MAY 18, 2023

Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy. Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Strategy 62

Strategy Marketing SEO B2C 62

Presspage

JULY 11, 2023

To address these challenges, MEPRA Academy organized a webinar titled 'Navigating Global Communications Challenges: Beyond Translation for Successful Storytelling.' Technology solutions can play a vital role in supporting this strategy.

Strategy 60

Strategy Communications Local Technology 60

Sword and the Script

NOVEMBER 19, 2019

The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling.

Storytelling 84

Storytelling Brand Branding Customer Service 84

PRSay

JANUARY 16, 2018

A shorter version of this response first appeared in the January issue of Strategies & Tactics. Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. So, I studied Latin in high school and college. Conjugated verbs. Language is a constant.

Storytelling 112

Storytelling Tools Newspapers Pitching 112

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. How a PR agency can contribute to your communications strategy. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Communications Conversations

SEPTEMBER 26, 2014

This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Hmm…strange for a corporate storytelling site, don’t you think? I see illustrations. And also: Comments.

Storytelling 165

Storytelling Web Case Study Brand 165

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

It allows companies to highlight their unique expertise, their capabilities, and even successful customer outcomes through compelling storytelling that shapes customer opinion and perception at scale. Strategic PR delivers many benefits for adtech brands. It focuses less on products and more on their values as a business and a workplace.

Publicity 203

Publicity Marketing Advertising Advertising 203