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AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The 18-page document advocates that for public relations teams to be part of the teams building algorithms.

Ethics 140
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Its goal was to describe the practical use of AI tools to help widen understanding and improve ethical adoption.

Software 141
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Using AI in tactical and strategic applications in public relations and management

Wadds Inc.

New technologies become embedded into workflow over time. Roy Amara, a Stanford computer scientist, noted in the 1960s that we exaggerate the impact of technology in the short term but underestimate it in the long term. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105
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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

The threat are copyright and ethical issues that arise from the use of AI tools. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard.

Tools 98
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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Bianchi Biz Blog

To begin, you’ll want to define the specific purposes for which employees can use generative AI tools, for example drafting emails, creating documents, generating reports and conducting research, etc. Others may want to allow the use of AI tools to draft documents, content and communication. This policy is effective as of [Date].

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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119