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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.

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A Day in the Life Of A Tech PR Executive

ImPRessions - Crenshaw Communications

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.

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Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195
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How to manage corporate reputation with PESTLE analysis

Onclusive

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195
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Why It’s Hard to Measure PR in the First Place

Onclusive

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news. Articles in their raw form aren’t measurable. Cool beans.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Here are some essentials worth considering when looking to maximize a thought leadership program.

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Voice as the Next Tool

5W PR

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Document Everything. Consistency is important but being aware of the right tone is critical, just as it is in any important conversation. Be sure that the tone matches the message and hopes for a reaction.

Tools 88