Sword and the Script

OCTOBER 7, 2014

It was the 5 th annual B2B Content Marketing Survey which conjured up that memory – from perhaps a more frightening part of my mind. Marketers who put their content marketing strategy to pen and ink, were twice as likely to consider their organization effective – 60% to 32%. Rhythm and ROI.

Content Marketing 126

Content Marketing Study Marketing Survey 126

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. How Do I Know if My Association’s Content Strategy is Effective? If you answered yes, great.

Tools 70

Tools Measurement Strategy Analytics 70

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Why are these two factors so important in your content’s success? Why are these two factors so important in your content’s success? Who are you trying to reach with your content?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. Documented strategy.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. Almost half (48%) felt that their content was not creating any customer engagement. Of the other half who did, only 38% had documented their strategy.

Tools 100

Tools Strategy Content Marketing Measurement 100

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Use that list to create content tied to answering those specific questions. ?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

MARCH 10, 2020

The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Give our services a try.

Blogging 95

Blogging Company Journalism Study 95

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 80

Case Study Study Brand Branding 80

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Tools Agency Resources 136

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( 64% of marketers identify developing a comprehensive content strategy as a top challenge.( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. Further, Ms.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Bianchi Biz Blog

APRIL 26, 2021

Members of the UNGC are required to submit an annual report, for companies a so-called Communication on Progress (COP), in which they document the progress made in implementing the various goals (e.g., He has coordinated a cross-media content marketing campaign for an international technology group.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

MARCH 21, 2017

In my assessment, it’s a far bigger problem than documenting a content strategy. Marketing without passion is wasteful because humans are irrational. B2B Blog Metrics: 4 Effective Categories to Measure Success. In Content Marketing, Marketers Might be Losing Their Way. That’s a lack of passion.

Marketing 63

Marketing B2B Corporate Survey 63

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. There’s a certain stigma attached when discussing self-publishing in mixed company.

Print 120

Print How To Local Customer Service 120

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one.

Content Marketing 102

Content Marketing B2B Marketing Survey 102

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. No inline styles.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy. smart, measurable, attainable, relevant and timely).

Strategy 62

Strategy Marketing Internal International 62

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. As a result, I’m very transparent in my work.

Study 61

Study Survey B2B Advertising 61

Waxing UnLyrical

DECEMBER 14, 2016

The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. If you consider PR’s classic measurement elements – outputs, outtakes and outcomes, two of three of these can be controlled and enhanced with social employee advocacy. First, carefully plan your content.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

APRIL 2, 2019

For example, law firms used to hire armies of associates to read over boxes of documents – think about the boxes of documents that go into a big case – with highlighters to call out the important parts. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear. I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Burrelles Fresh Ideas

JULY 11, 2023

“Dadfluencers” are individuals who have gained popularity and influence on social media platforms by sharing content related to fatherhood, parenting, and family life. They use their platforms to document their experiences, offer parenting advice, and share glimpses of their daily lives as dads.

Brand 55

Brand Branding Instagram Community 55

PR 20/20

JULY 6, 2020

We shared the combined mega-document with the full team too, so each could learn from everyone’s work. From here, our marketing team will spin through the recommendations and make most of them happen. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

MaccaPR

APRIL 2, 2015

Embrace data and deliver measurable ROI results. Nichole Kelly , president of SME Digital , gave a great presentation on, “How to Become an ROI-Driven Social Marketer.” She said something that every marketer can relate to: What''s holding us back from ROI is the fear of failure. Measurement On the Road Pinterest'

Social Media 48

Social Media Pinterest Marketing Media 48

PeakMetrics Insights

MARCH 13, 2019

SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Instead of guessing which content will do the best, Buzzsumo can find those answers. It will then provide content and information nonprofit agencies can use for content marketing and creation.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Polaris

MAY 14, 2015

The Chicago Manual of Style advises to use “less than” before a plural noun that refers to distance, an amount, or a measure of time: less than 200 kilometres, less than $50, less than 10 weeks. Of course, there are exceptions to the rule (aren’t there always?). 4: Lie or Lay. Feel free HERE. . Be Brief (But Don’t Cut Corners).

Writing 100

Writing eBook Course Measurement 100

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48