When a company hires a PR agency, it will get consistent quality and measurable outcomes when our processes are followed. Having the processes is the first step. Getting buy-ins from the team and having the processes followed is the bigger challenge.
What is a documented proven process?
A documented proven process is the secret ingredient in any organization. This means “systemizing” your company by identifying and documenting the core processes that define the way to operate your company. Documented proven processes get everyone on the same page, identifies and lists essential procedural steps, and becomes a standard everyone follows to create consistency experience and scalability operation.
When used properly, a proven process instantly and clearly outlines to clients what they can expect from the beginning to the end of the services we provide. It frames expectations and provides service transparency.
Axia Public Relations uses visual processes to show our clients exactly how we deliver our services and results. It’s integrated into our agency’s culture and understood by all members of the team.
Axia's social media process
How does this benefit clients?
Documented proven processes are a great way to establish a consistent client experience. A client’s confidence in his or her decision to work with a PR agency increases when she or he see what it means to work with our PR firm’s team.
Axia's Influencer Process
It also gives employees the autonomy to complete their work in confidence. This means more efficiency for our public relations company, employees, clients, and shareholders.
At Axia PR, we have more than 150 documented proven processes. Here are a few of those visualized processes to show our clients exactly how we deliver our services, its workflow, and results:
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earned media process for media relations and pitching to news outlets
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process for developing engaging social media content
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social media influencer process
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process for developing owned media or websites and web content
Documented proven process are a great way to establish a consistent client experience and give employees the autonomy to complete their work in confidence. This means more efficiency for the company, employees, customers, and shareholders.
Every time a client hires our PR agency, they will get consistent quality and outcomes when our process are followed. Having the processes is the first step, getting buy in from the team, and having the processes followed in the bigger challenge.
At Axia Public Relations, we have more than 150 documented proven processes, here are a few of those visualized for examples, including our earned media process for media relations and pitching news outlets; our process for developing engaging social media content; our social media influencer process; and finally our process for developing owned media or websites and web content.
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