Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Too many good #PR pros are not measuring everything, leading to reduced budgets.

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11 easy ways to write more clearly

PR Daily

If you''re like me, you probably write posts or press releases, and then proofread them and wonder what in the world you were thinking when you wrote them. For PR copy, this has a few facets: What, where and why you are writing all influence how you''ll structure your copy.

How to Write an Agency Brief

Action PR

Writing an agency brief for a PR or marketing campaign can be a difficult task. However, taking the time to write a proper brief will help you avoid headaches and ensure both you and your agency find the winning idea faster. What are you going to measure?

7 steps to accelerating your writing

PR Daily

Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. We all have our own grounds for wanting to write faster. The faster they can write, the more they can earn. Writing is no different. Writing is no different.

10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

Polaris

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively.

Why and how a writing center can streamline your organization

PR Daily

Writing in the corporate world is terrible. That bad writing undermines productivity as employees waste time trying to understand reports and misinterpreting instructions. With their strong backgrounds in writing and storytelling, PR pros are well suited to manage writing centers.

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

Donald Trump and the Question of Leadership. How Does He Measure Up?

PR Matters

You know, it really doesn’t matter what the media write as long as you’ve got a young and beautiful piece of ass. . My fingers are long and beautiful, as, it has been well documented, are various other parts of my body.

SpeakerNet News | How to Write a Press Release for Speakers

wiredPRworks

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

10 terrific tech tools for PR pros

PR Daily

These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues. Most pros are familiar with online tools such as media databases, press release distribution services and media measurement services.

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30 jobs in the PR and marketing world

PR Daily

Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece. The tandem documents afford you a chance to go into more detail about your experience.

6 crucial actions to take before releasing content

PR Daily

A Documented Content Strategy. Write down what goals you want to achieve—and keep your list handy as you start your content journey. These goals will inform the types of content you create, the topics you cover, where you publish and how you measure your progress.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

The ad, in which a woman receives a Peloton bike as a gift and then documents her yearlong fitness journey, quickly drew snarky comments and video spoofs from Twitter users. MEASURED THOUGHTS.

Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

PR Daily

In a Twitter thread and Medium post , Google Walkout for Real Change said the search giant redrafted its policies that forbade looking at certain documents without specifying which were off-limits, “setting up an excuse to retaliate against organizers.”. MEASURED THOUGHTS.

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Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

MEASURED THOUGHTS. The effort showcases the power of data and measurement, along with ways you can harness that power to drive emotional and evocative storytelling efforts.

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FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

MEASURED THOUGHTS. The Washington Post reported : Kent Landers, vice president of public affairs and communications at the Coca-Cola Company, says these internal documents predate Coke’s 2016 commitment to discontinue funding physical activity programs.

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Shonali Burke , one of the eminent thought-leaders in PR measurement calls these tools ”shiny objects.” Featured Trends measurement

Putting the pieces together: “synthesists” vs “analysts”

Media Bullseye

a presentation, usually in writing, of the results of this process.”. Measurement Monitoring FeatureOne of the most fundamentally valuable roles that a human analyst plays in the media intelligence world is that of synthesizing disparate bits of information into a cohesive whole.

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing. Even before signing contracts and commitment to all of your workload criteria, you should all agree such documentation is essential.

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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track. Measure and Re-Assess.

An Open Letter to Public Relations Professionals

B2B PR Sense

Looking ahead, earned media, a defining measure of PR for decades, will become a smaller and smaller part of what you do. The burden of proof will fall on PR professionals to ensure their stories are as authoritative as possible, buttressed by facts and supporting documents.

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

Ever draft a document, edit carefully using all the tricks – stepping away or reading it from the bottom up – and still having someone point out typos later? Second, this is a useful tool for measuring the value of your digital efforts overtime. PR measurement PR tools product review

The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

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Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

9 New Year’s resolutions for content marketers

PR Daily

Stop guessing, and start measuring. Many businesses invest big bucks in content marketing but almost nothing in measurement and analytics. Document everything. Keep track of your content marketing efforts—who writes what, how often you publish new content, etc.

What Goes in an Annual PR plan

ReimaginePR

He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can measure how many people shared a post on social.

Study: Effective Content Marketing Has One Element

Sword and the Script

In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory. Walk with me for a moment – to about 30 years ago.

Conquer Today’s Top B2B Content Marketing Challenges

Shift Communications

There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.” Documenting your strategy will help hold you accountable. Challenge #3: Measuring content effectiveness.

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PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

Before the letter of agreement is signed, the agency and client should already agree on what general basis PR outcomes will be measured. See this earlier post for more on how to measure PR outcomes.

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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Measuring outcomes is like a holy grail for the PR industry, and here, too, automated tools help.

Agency 170

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and.

Follow These 5 Steps to Start Building Your Content Strategy

Contently - Strategy

Another option is to write down frequently asked sales questions or important industry knowledge that would be helpful for your target market to know. Each goal is clearly defined and measurable, like “complete 75% of enrollment for workshops.” Write first draft.

Strategy vs. Tactics: a refresher

Media Bullseye

With that in mind, let’s take a look at what is considered strategy, what are tactics, and how the two work to provide a balanced plan document. A well-considered strategy document will take into account all aspects of PESO channels (paid, earned, shared, owned). Measurement.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success.

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

The Importance of “Being Human” in Marketing

Critical Mention

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Document company social events and get behind-the-scenes photos.

eBook 78

The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place.