The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Initial Coin Offering (ICOs) will come to content marketing. We’re seeing advice for even small businesses to become content producers. Diversification of content channels. Brands become content companies.

Trends 149

Trends Small Business Content Marketing Training 149

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

Strategy 52

Strategy Training Insurance Insurance 52

Garrett Public Relations

MARCH 14, 2021

As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […].

Survey 176

Survey Publicity Marketing Small Business 176

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

The Proactive Report

JULY 20, 2017

When a New York City dealership needed a way to reach potential customers and boost sales, they decided to give AI marketing a try. A one-weekend trial of Albert, Adgorithm’s AI-driven marketing platform convinced them this was the answer – they sold 15 motor cycles that weekend. Small Business. How does it work?

Analytics 145

Analytics Small Business Mobile System 145

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. Effective communication and collaboration are key to a successful PR campaign.

Agency 62

Agency Case Study How To Crisis 62

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. As all small businesses know, you need to spend your time wisely. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts.

Digg 104

Digg SEO System Reddit 104

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. There are 28.8 Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make or update your site.

Tools 113

Tools Analytics Google Web 113

ZudePR

MAY 22, 2015

But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. Get The Latest Digital Marketing Developments By Email. And So Is He appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 113

eBook Crisis Management Small Business Training 113

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services.

Engineering 128

Engineering Writing Social Media Tools 128

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Community Small Business Storytelling 40

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.

Study 142

Study Publicity Small Business Pitching 142

Solo PR Pro

DECEMBER 20, 2016

A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. Jennifer Spivak is a Solo PR Pro Premium member and Solo PR Pro Facebook columnist. by Jennifer Spivak. The result?

Facebook 40

Facebook Media Small Business Local 40

Garrett Public Relations

FEBRUARY 20, 2022

With PR efforts, sometimes one small win can lead to more wins. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Winter is upon us. We got a little snow here this week. Maybe you did, too.

Leadership 102

Leadership How To Examples Publicity 102

Solo PR Pro

JUNE 30, 2015

Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

Hotels 40

Hotels Conference Analytics Sports 40

Garrett Public Relations

JULY 31, 2022

The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. Some may have forgotten the economy is cyclical.

Publicity 98

Publicity Course Small Business B2B 98

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. Cision spins off Outmarket , which had previously been the Vocus marketing Suite.

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

JUNE 18, 2015

What kills trust, when it comes to content marketing or even social media? Their content should inspire confidence that the bank understands small businesses, and how to creatively finance them. This earns trust and confidence among small business owners in a way that a generic bank would struggle to do.

Banking 100

Banking Small Business Reputation Social Media 100

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). The fact he’s built two $50M businesses, has investments in 150 companies, or that he has his own catchphrases. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4:

Writing 84

Writing Google Meeting Airlines 84

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO.

Infographics 100

Infographics SEO LinkedIn Pinterest 100