The Proactive Report

JUNE 20, 2018

We’re seeing advice for even small businesses to become content producers. They’re all good insights, but these are the three trends I believe you should pay attention to: More brands will become content companies: The CMA predicted that more companies would launch content portals that become profit centers.

Trends 149

Trends Small Business Content Marketing Training 149

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

The Proactive Report

MAY 4, 2015

Small Businesses Succeeding on Social Media. Follow me on Twitter for daily Digital PR updates. Blogging has lost a little ground, but Dr Ganim-Barnes pointed out that blogging is still the best vehicle for though leadership and it’s one of the only social properties owned by the brand. That’s impressive.

Social Media 100

Social Media Company Media Study 100

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

Strategy 52

Strategy Training Insurance Insurance 52

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. There are 28.8 Source: SBA Gov 2016 ) Just over half of them (54%) have a website. Hard to imagine why the other half don’t!) There are thousands of web design companies out there offering to make or update your site.

Tools 113

Tools Analytics Google Web 113

Lauri Pehar Borsh

JANUARY 12, 2019

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. The post 5 Evidences that You’re Not Ready for Press appeared first on Laurie Pehar Borsh Digital PR.

Digital PR 60

Digital PR Brand Branding Media 60

The Proactive Report

JULY 20, 2017

Small Business. In the first month, 15% of those new leads were “lookalikes.” These are people who resemble previous high-value customers, calling the dealership to set up a visit. By the third month it was 50%.

Analytics 145

Analytics Small Business Mobile System 145

ZudePR

MAY 22, 2015

But, and such are the necessities of running a small business, I really feel like I’m contributing to the wider PR community now. Get The Latest Digital Marketing Developments By Email. And So Is He appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

eBook 113

eBook Crisis Management Small Business Training 113

ZudePR

JANUARY 21, 2016

As all small businesses know, you need to spend your time wisely. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts. It was like being at digital marketing finishing school but my lecturers were world leaders in their field.

Digg 104

Digg SEO System Reddit 104

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses.

Agency 62

Agency Case Study How To Crisis 62

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Rock the Status Quo

OCTOBER 19, 2015

If you have a restaurant or retail client who wants to monitor their customer reviews on websites like Yelp, Google My Business, Open Table and Trip Advisor, then mention software will not work. Small businesses can claim ownership of their business profiles on each review site individually to receive free review alerts.

Software 100

Software Google Reputation Social Media 100

Garrett Public Relations

MARCH 14, 2021

As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? The post Proactive PR Versus Reactive PR: Which Should You Focus On? Public relations is enjoying a bit of a resurgence.

Survey 176

Survey Publicity Marketing Small Business 176

Garrett Public Relations

JANUARY 22, 2022

The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? So, what trends should […].

Trends 143

Trends Marketing Publicity Small Business 143

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Conference 40

Conference Small Business Storytelling Journalism 40

5W PR

APRIL 8, 2021

David Johnson, CEO of Strategic Vision Public Relations, told Business News Daily small businesses would be foolish in thinking that a press release will be picked up in its entirety. It’s key to get the most important information at the top of the page; that way, the reader takes away a solid understanding of your news.”.

Engineering 128

Engineering Writing Social Media Report 128

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

DECEMBER 20, 2016

A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. She is a digital marketing specialist, marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. The result?

Facebook 40

Facebook Media Small Business Training 40

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.

Study 119

Study Publicity Small Business Pitching 119

Garrett Public Relations

FEBRUARY 20, 2022

With PR efforts, sometimes one small win can lead to more wins. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Winter is upon us. We got a little snow here this week. Maybe you did, too.

Leadership 102

Leadership How To Examples Publicity 102

Solo PR Pro

JUNE 30, 2015

Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

Hotels 40

Hotels Conference Analytics Sports 40

Garrett Public Relations

JULY 31, 2022

The post Why You Shouldn’t Pull Back on Public Relations During a Recession appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. Some may have forgotten the economy is cyclical.

Publicity 98

Publicity Course Small Business B2B 98

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100

Mobile Google SEO Web 100

Lauri Pehar Borsh

AUGUST 12, 2017

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

Brand 68

Brand Branding Media Small Business 68

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 1) February 18, 2014: Enter GTCR .

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

JUNE 18, 2015

Their content should inspire confidence that the bank understands small businesses, and how to creatively finance them. It should inspire trust that as a lending partner, their interest is in helping their customers grow successful businesses, not just cutting a check. It also kills potential growth of your business.

Banking 100

Banking Small Business Reputation Social Media 100

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. Digital etiquette. Digital PR Skills.

Communications 100

Communications Training Web Analytics 100

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

ZudePR

DECEMBER 30, 2016

You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude.

Writing 84

Writing Google Meeting Airlines 84

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO.

Infographics 100

Infographics SEO LinkedIn Pinterest 100