Lauri Pehar Borsh

FEBRUARY 18, 2019

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? I found myself defending […].

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. 500 social media use in an SNCR webinar today. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. Favorite Social Media Platforms. The Social Media Downside.

Social Media 100

Social Media Company Media Study 100

Critical Mention

NOVEMBER 18, 2018

In the PR business for over 12 years, Sarah Evans began her career as a consultant for names like Walmart, PayPal and Cisco then ultimately built her company Sevans Strategy from the ground up. Sarah: I had never experienced a faster way to invite, connect and share than with the emergence of social media. SCHEDULE A DEMO.

Interviews 80

Interviews Strategy Social Media Digital PR 80

The Proactive Report

DECEMBER 9, 2022

It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Analytics 246

Analytics YouTube Analysis Data 246

The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

Buzzstream

AUGUST 12, 2020

Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. Is your brand easily accessible on all social media platforms, sharing new content at least once a week? .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Buzzstream

NOVEMBER 10, 2020

Photoshop and crop holding images for the website and social media. Get weekly exclusives (find a celebrity, conduct the interview etc.). For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. . Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? I found myself defending […].

Social Media 60

Social Media Brand Branding Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Rock the Status Quo

OCTOBER 27, 2014

Interview them and share THEIR opinions, not yours. Once it is live, share their article on the LinkedIn company page and other social media assets, as relevant. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Burrelles Fresh Ideas

AUGUST 2, 2023

The accessibility and portability of radio make it a constant companion for people on the go, enabling PR professionals to effectively target messages during commutes, work hours, or leisure activities. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 74

Radio Television Media Local 74

The Proactive Report

JUNE 12, 2017

71 percent of consumers are more likely to make a purchase based on a social media reference. Most brands approach influencer marketing as either earned or paid media. Use your social media monitoring tool to find them. One blogger was given the opportunity to interview her industry idol.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Sales is changing.

Strategy 52

Strategy Training Insurance Insurance 52

The Proactive Report

JUNE 19, 2017

Interviewed at Envision 2016 Microsoft CMO Chris Capossella described this marketing strategy as part of the digital transformation in an organization. Digital transformation is when an organization utilizes technology to completely reinvent their company. Get the Digital PR Tips Newsletter each week.

Digital PR 113

Digital PR Software Strategy Leadership 113

The Proactive Report

JULY 31, 2017

You also need content that’s visible in social media. expert interviews. A series of interview with users who had amazing success with the product can create that emotional response. Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want.

Engineering 188

Engineering Interviews Infographics Social Media 188

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. A good social media dashboard is essential. Social Media Strategy Template. Get our Digital PR Tips newsletter. Tech Tools.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

JUNE 17, 2018

2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice. Get the Digital PR Tips Newsletter. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Get my Digital PR Tips Newsletter.

Twitter 100

Twitter Media Relations How To Media 100

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

APRIL 3, 2017

And when you get there all it offers is a page of text press releases in PDF – no expert database so you can look for a source to interview, no fact sheets on the topic you’re interested in and no images or videos. That company just lost an opportunity for media coverage. Read the full State of the Media Report.

Media 100

Media Video Mobile Report 100

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Can you record a quick CEO interview related to last month’s press release or next month’s predictions? Ask if you can create a casual interview series for their website. Post by Nadia Cakes. So, what can you do next?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Get the Digital PR Tips newsletter in your inbox every Monday morning.

Facebook 100

Facebook Video Privacy Digital PR 100

Prohibition

JULY 7, 2023

A strong network of contacts can significantly enhance the agency’s ability to secure media coverage and partnerships for your brand. Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

JANUARY 21, 2017

Follow them on social media. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Start your week with the ideas that can boost your PR success. Do your Homework. See what they write about.

How To 100

How To Media Case Study Resources 100

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. If you do this, you just might get a phone call that requests an interview.

Engineering 128

Engineering Writing Social Media Tools 128

Stephen Waddington

MARCH 24, 2021

Hence, earned media and paid media should not be managed by the same practitioners. However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues.

Ethics 178

Ethics Publicity Enterprise Groups 178

5W PR

JULY 15, 2020

The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. Prohibition PR can aid in the protection and defence of your company or organisation’s reputation. Prohibition PR will provide management advice. Inquire about the firm’s experience with social media crisis/ pr crisis scenarios.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. And who isn’t active on social media, right? It is very prone to misinterpretation.

Agency 100

Agency Survey Customer Service Engineering 100

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Landis PR

DECEMBER 11, 2023

Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Again, speak to your PR agency – we live and breathe by it. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

SEPTEMBER 16, 2014

I believe it’s also true that companies LOOKING for a new agency often assume a “digital agency” can handle everything digital and aren’t investing enough time in hiring the right fit. Maybe it’s the universe trying to tell us something. Most agencies and ALL independents or freelancers should not.

Agency 164

Agency SEO Training Analysis 164