ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Awards like these help showcase a company’s dedication to change the gender imbalance in the technology industries. Entrants should definitely read the fine print in the rules/guidelines before entering.

B2B 295

B2B Industry Company Case Study 295

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. This was not new technology and the name was virtually unknown in the States. PR is about brand reputation and helping companies become industry leaders in their space. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.

Agency 353

Agency Interviews Pitching Retail 353

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Definitely check him out. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Definitely check him out. Being an old long-serving PR professional means I have seen a lot of technology come and go. We are experiencing a real moment of technological advancement.

Company 78

Company Technology Privacy Guidelines 78

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. They reflect the economic and technology trends in which organisations operate.

Reputation 94

Reputation Measurement Brand Branding 94

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

Reputation 62

Reputation Ethics Employee Travel 62

PR in High Definition

APRIL 30, 2024

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red.

Privacy 62

Privacy Energy Technology Financial 62

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 62

Reputation Employee Film Internal 62

PR in High Definition

AUGUST 30, 2023

As communicators, we have to dig deeper into a story to unpack the key essence of our client’s brand or offering in order to capture imaginations, make it relevant for our client’s audiences and in the process shape our client’s reputation. So, let’s draw a line in the sand today and commit to our curiosity first!

Creativity 62

Creativity Reputation Technology Government 62

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease. This technology can quickly flag negative comments or reviews and provide insights into sentiment and key topics.’’

Industry 62

Industry Communications Technology Reputation 62

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line. Reputation is not image.

Reputation 48

Reputation How To Google Employee 48

Onclusive

MARCH 6, 2019

Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology. In many ways, the marketing folks were traditionally responsible for commercial outcome and the PR and communications folks were responsible for reputational outcome.

Banking 199

Banking Marketing Measurement Leadership 199

Flack's Revenge

JUNE 25, 2019

Chad Nitschke , Co-Founder and CEO of Bunker (an insurer and technology platform that serves SMBs) contacted and now works with Chubb. When asked about advice for insurtechs, Sean Ringsted of Chubb said: “Have a business proposition, don’t just lead with technology. Leave me with next steps.” When one wins, the other loses.

Insurance 149

Insurance Insurance Meeting Technology 149

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

PR in High Definition

MARCH 27, 2024

While in the short-term, gaining mainstream news coverage or likes and shares on social is exciting, it’s important to consider the long-term reputational risks of straying too far from your company’s original messaging.

Company 71

Company Technology Ethics Software 71

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. The multiplicity of clients enables exposure to a variety of businesses and industries, and by definition, an agency guarantees immersion into a culture of communications expertise. Learn the business of agencies. PR” yourself.

Agency 120

Agency How To Nonprofit Healthcare 120

Beyond PR

SEPTEMBER 12, 2016

Its full definition describes it as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”. brands alone, social media monitoring is the cornerstone of any successful brand reputation program. But what is branding, exactly?

Measurement 40

Measurement Reputation Brand Branding 40

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 This example is the definition of taking shortcuts. Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story. Chances are the answer is Facebook. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Definitely. So are you seeing a spread of ideas, technology, methods between comms and marketing generally?

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

JULY 27, 2023

There were always parallels that could be drawn between Elon Musk and Tony Stark – a controversial and eccentric billionaire living in a remote part of the world conjuring up futuristic technologies to spread to the masses. However, it seems that Elon Musk has decided to go down the path of the X-Men instead. Either way, it won’t be boring.

Twitter 62

Twitter Reputation Banking Retail 62

NewsWhip

JULY 14, 2020

Darika: Definitely. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: Yeah, definitely. Darika: Definitely. Darika: It’s hard. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Deirdre Breakenridge

DECEMBER 18, 2017

So, it definitely works :-). How should Dove repair its reputation among its core audience? Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. It also lines you up for career opportunities because you’re talking to a decision maker.

Case Study 224

Case Study Trends Instagram Social Media 224

PR in High Definition

MARCH 31, 2022

After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). I myself made the decision to accept a job offer in London and immigrate to the UK – based solely on communication and interaction through technology with a dash of blind faith. Job interviews over Zoom/MS teams have become the norm.

Agency 62

Agency Case Study Technology Viral 62

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. But that isn’t an accurate definition. The fact of the matter is that a crisis is a crisis. Leverage Doesn’t Mean “To Use Something.”. Innovate/Innovator.

Social Media 252

Social Media Crisis Media Viral 252

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. But I do think we can find a fix, or more likely, a series of fixes, assuming we can agree on a definition, and what might qualify as solving this. It was entertaining and informative. Defining the Problem.

Reddit 168

Reddit Government Google System 168

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. Rather use this time to focus on your wider PR and reputation strategy.

Case Study 62

Case Study Media Training Reputation Training 62

PR in High Definition

SEPTEMBER 28, 2023

The state of SEO for comms professionals SEO has become the bread and butter for comms professionals as they seek to boost the reputation of their brand, creating a larger target audience by positioning their company’s website at the top of search engine rankings through a variety of methods. Interested in hearing more on this topic?

Engineering 62

Engineering SEO Wireless Google 62

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR in High Definition

FEBRUARY 12, 2019

The pan-European technology PR agency, which also celebrated its 30 th year in operation last year, secured significant success in 2018, helping to shape the reputations of technology firms across the world. Client wins across all offices.

Groups 59

Groups Communications Retail Travel 59

PR in High Definition

MARCH 24, 2021

We’ve already seen a huge number of brands focus comms campaigns on sustainability as it becomes a key pillar in reputation building and shaping, and it’ll be interesting to see what other tech brands have in store this year to tackle the climate crisis. Want to hear more tech news from us?

Trends 96

Trends Retail Automotive Google 96

PR in High Definition

AUGUST 25, 2021

Dual-class capital structures have been used in some of the most high-profile IPOs by technology companies, including the offerings by Facebook, Google and LinkedIn. When a company’s reputation is tied to its founder, it means that the communication efforts to put a face and expertise to a brand isn’t lost. Continued digital shift.

System 111

System Technology LinkedIn Company 111