PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. So are you seeing a spread of ideas, technology, methods between comms and marketing generally?

Advertising 131

Advertising Advertising Data Reputation 131

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation.

Measurement 60

Measurement Course Advertising Advertising 60

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Boast a Star Reputation, Not a Marred One. A solid reputation should be carefully curated in order to thrive.

Consumer 49

Consumer Brand Branding Reputation 49

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. The speed of technological advancement continues to drive rapid change across many vertical markets. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

PR in High Definition

NOVEMBER 29, 2021

These errors are not only embarrassing but can cause deep harm to a business’ relationship with the people of that region and affect your global reputation. For example, when Google Chrome launched in Thailand, local insight revealed that Thai consumers enjoy traditional storytelling.

Film 62

Film Travel Television Local 62

PR in High Definition

JUNE 27, 2017

Stay on top of the company’s digital reputation. The long-term solution to digital reputation challenges will include both places where you can control your content (Twitter, LinkedIn, SlideShare, etc.) But, how can marketers ensure they’re still influencing the customer until the sale is made?

Google 48

Google Leadership Social Media Reputation 48

Karen Freberg

JUNE 24, 2019

I have seen many times over the years how certain programs have these opportunities because of their “reputation.” He was definitely a hit with the audience, and he took the time to do videos and selfies afterwords with the attendees. For me, this was music to my ears. He replied – we should hug after his talk.

Education 64

Education Creativity Pinterest Facebook 64

Karen Freberg

SEPTEMBER 1, 2017

Great longform storytelling. Definitely taking notes, as always, to make sure I highlight their work and efforts in my classes. Many decisions for donations, recruiting, and reputation exposure are made by what happens on social media. We have seen marketers and social media professionals create their own vlogs and shows (ex.

Sports 45

Sports Social Media Trends Media 45

PR in High Definition

SEPTEMBER 26, 2018

Building Mature Reputations. This is a key period in building a reputation for an established, mature organisation. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach? Shifting to ‘Build-Mode’. Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

NewsWhip

JULY 29, 2021

Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Measuring brand reputation | Jump to text. Follow Brian on LinkedIn. Talking Points. About Methods+Mastery | Jump to text.

Brand 78

Brand Branding Marketing Data 78

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct?

Data 78

Data Media Analytics Energy 78

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Also see PR and Storytelling; Off Script No. There is an abundance of content and there will definitely be more in the new year. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. And the PR winners are… Fox News. There are two ways to look at recent events at Fox, of course.

Airlines 136

Airlines Comparison Facebook Video 136

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces.

Report 225

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