ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. Awards like these help showcase a company’s dedication to change the gender imbalance in the technology industries. Entrants should definitely read the fine print in the rules/guidelines before entering.

B2B 295

B2B Industry Company Case Study 295

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Social Media Media Relations 370

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Pitching Communications Technology 296

PRSay

OCTOBER 3, 2017

As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. In partnership with PRSA, APPrise Mobile recently conducted research and published a report regarding the use of technology in the PR and communications industry.

Communications 68

Communications Technology Social Media Internal 68

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

Analysis 172

Analysis How To Tools Blogging 172

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Match your language to your audience.

Interviews 334

Interviews Media Media Training Communications 334

ImPRessions - Crenshaw Communications

JULY 26, 2022

By contrast, those who transition to remote work definitely feel the change in their environment and pace of work. I won’t say it’s simple, but it’s definitely possible. Invest in the best technology, leading with Wi-Fi . Adopt a self-starting attitude . Pro tip: research Wi-Fi speeds before you travel.

How To 316

How To Meeting Communications Travel 316

Stephen Waddington

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 117

Publicity Corporate Communications Interviews 117

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Definitely check him out. Being an old long-serving PR professional means I have seen a lot of technology come and go. We are experiencing a real moment of technological advancement.

Company 78

Company Crisis Communications Reputation Communications 78

Bianchi Biz Blog

JANUARY 19, 2023

You can see more automotive technology here than anywhere else in the world.” Transportation venture capitalist and former executive director of Stanford University’s automotive research program Reilly Brennan said: “After I spent a few days at CES, I can now say it has become the definitive U.S. And what dominated CES?

Automotive 85

Automotive Media Technology Transportation 85

Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2B B2C 0

PR in High Definition

MARCH 4, 2019

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. The post MWC19 roundup – the future of mobile technology appeared first on Firefly Communications.

Mobile 48

Mobile Technology Wireless Industry 48

ImPRessions - Crenshaw Communications

MAY 11, 2022

Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. It brings together developers, brands, marketers, technology providers, designers, innovators and more, looking to set the pace in the advanced world of technology, which of course includes adtech.

Conference 156

Conference Advertising Advertising Brand 156

Stephen Waddington

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 110

Publicity Marketing Wikipedia Analysis 110

Sword and the Script

AUGUST 31, 2021

The sense of greater appreciation is definitely a thing. Just 31% of high performers say they “struggle to innovate our marketing technology, tactics, and strategies [vs. 80% of high performers “make technology purchasing decisions with IT [vs. The company definitely automates it’s marketing attribution.

Survey 161

Survey Marketing Measurement Groups 161

Onclusive

JUNE 2, 2022

With this advanced technology, you’ll be able to consistently track which content your audience engages with the most and produce more content like that in order to increase your brand’s website visitation and interaction. This one is the most unexpected finding of all, and you definitely don’t want to miss it.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JUNE 2, 2022

With this advanced technology, you’ll be able to consistently track which content your audience engages with the most and produce more content like that in order to increase your brand’s website visitation and interaction. This one is the most unexpected finding of all, and you definitely don’t want to miss it.

Consumer 195

Consumer Media Brand Branding 195

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. This was not new technology and the name was virtually unknown in the States. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. Here are some of those phrases that should be erased from a PR specialist’s vocabulary. .

Agency 367

Agency Pitching Media Interviews 367

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Ethics 78

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). But the definition of hard news is much more lax.

Big Data 177

Big Data Enterprise Media Storytelling 177

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. CES remains a great venue for vehicle technology companies to show their stuff.

Automotive 125

Automotive Mobile Media Technology 125

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. Yeah, definitely.

Technology 120

Technology Storytelling Analysis Data 120

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). But the definition of hard news is much more lax.

Big Data 156

Big Data Enterprise Media Storytelling 156

PR in High Definition

FEBRUARY 17, 2017

This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. The pace of change in technology is so fast and the technology of the day can quickly be outstripped by rivals. There was plenty to take us back.

Technology 48

Technology Film Wireless Radio 48

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 313

Reputation Social Media Advertising Advertising 313

Landis PR

JUNE 14, 2021

Everyone is touched by technology in one shape or form on an almost daily basis (all props to those who live off the grid, but I bet even they have satellite phones). As technology moved from a big new thing to a force that integrates into everyday activities, the PR surrounding what was traditionally known as “tech” became “life.”

B2B 64

B2B Social Media Fashion Healthcare 64

Agility PR Solutions

MAY 2, 2019

Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it.

Marketing 84

Marketing Advertising Advertising Creativity 84

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. I definitely recommend that you keep your Brand Page active and updated. Remember, all of these social media sites were foreign territory for everyone when they first launched. Everyone is learning and adapting.

Social Media 120

Social Media Media Instagram Pinterest 120

Mindful Marketing

MAY 7, 2023

Marketing technology guru Shelly Palmer has compiled a list of companies using virtual influencers to build their brands, which includes many notables such as Alibaba, IKEA, League of Legends, Lux Shampoo, Pacsun, and Puma. As time goes on and technology advances, spokesbots will become more and more indistinguishable from real people.

Advertising 102

Advertising Advertising Consumer Ethics 102

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years.

Conference 329

Conference Marketing Content Marketing Case Study 329

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. The post The 10 Best PR & Content Marketing Conferences to Attend in 2019 appeared first on AirPR.

Content Marketing 256

Content Marketing Conference Marketing Social Media 256

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s all interesting, if not definitive. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm.

SEO 246

SEO Media B2B Agency 246

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Marketing 79

Marketing Technology Interviews Brand 79

PRSay

JANUARY 20, 2023

It should be about what is in this technology that can be helpful to us. Recession, layoffs and protecting careers “We definitely see instability in the economy and that is going to lead to organizations tightening their belts and some layoffs,” Egan said. We shouldn’t have our focus on whether it’s going to take away jobs.

Trends 98

Trends Newspapers Communications Ethics 98

PR in High Definition

NOVEMBER 25, 2020

They are definitely ones to watch! Speaking of multiplayer games, Improbable Technology is a software company aiding developers by offering a hybrid cloud server to help save costs and making development easier. If psychology and technology had a love child, it would be Affectiva. Twelve players to scope out.

Reputation 100

Reputation Industry Sports Video 100

Sword and the Script

MAY 23, 2023

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. If someone gifts you their time to explain things, then take this for all it’s worth.

Data 85

Data B2B System Report 85

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48